Brian Fuller's blog on the media, marketing and content creation

Going down the road

Yeah, moving on again. If you’re read Bob Jones’ post at Publitek, Lou Covey’s, or caught a few social-media updates in the past few weeks, you’re hip to the news that I left UBM Tech and the EBN editor-in-chief role for the role of editor-in-chief at Cadence, the EDA giant.  Again? Yep. Five years ago […]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show […]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at […]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature […]

Social media marketing’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked me to write a piece about what’s going on regarding social media marketing in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, […]

The Future of Newspapers–Spreadsheet Edition

Really interesting piece from Peter Kafka in All Things Digital today in which he talks with Outside.in CEO Mark Josephson. Josephson shares some spreadsheet numbers on a model of a future city newspaper. It can work. It will have a smaller staff and no printing press, but Josephson argues it can work. I buy his […]

Social Media Webinar Recap

We didn’t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night. You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan […]

Social media and culture

You remember that old joke? Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies […]

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