Brian Fuller's blog on the media, marketing and content creation

Going down the road

Yeah, moving on again. If you’re read Bob Jones’ post at Publitek, Lou Covey’s, or caught a few social-media updates in the past few weeks, you’re hip to the news that I left UBM Tech and the EBN editor-in-chief role for the role of editor-in-chief at Cadence, the EDA giant.  Again? Yep. Five years ago […]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show […]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at […]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature […]

Social media marketing’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked me to write a piece about what’s going on regarding social media marketing in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, […]

The Future of Newspapers–Spreadsheet Edition

Really interesting piece from Peter Kafka in All Things Digital today in which he talks with CEO Mark Josephson. Josephson shares some spreadsheet numbers on a model of a future city newspaper. It can work. It will have a smaller staff and no printing press, but Josephson argues it can work. I buy his […]

Social Media Webinar Recap

We didn’t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night. You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan […]

Social media and culture

You remember that old joke? Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies […]

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