Brian Fuller's blog on the media, marketing and content creation

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web […]

Dear Trade Press Editors: Get with the Program

This is an open letter to members of my favorite guild, the trade press. Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium. This is not just about creating a Twitter feed and […]

My New Year’s Blogging Resolution

It’s simple: Suck less. A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on […]

Managing the Chaos of Twitter: Real-time Search

The more you get into Twitter, presumably the more people you follow. This quickly becomes a scaling problem as hundreds, if not thousands of messages can stream through your feed throughout a given day. If you’re like most people, you may check Twitter once a day. You see the top few tweets but to go […]

The Bloom is off the Twitter Rose…Finally

You’re probably familiar with those great time-to-market-saturation charts that pop up in PowerPoint presentations every so often. It took, for example, a number of decades for the telephone to penetrate the majority of homes; fewer decades for the radio, fewer still for TVs, VCRs, and cell phones. The same might be applied to social media […]

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