Brian Fuller’s blog on the state of media and communications

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world.

I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong convention [...]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy.
An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy).

I talked with him recently for a story on social media in electronics [...]

Social media’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked to write a piece about what’s going on regarding social media in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, where sand [...]

Out of Joost

Joost, the online video-sharing service founded by Skype founders Nik Zennstrom and Janus Friis, pulled the plug on its original business model. The company, according to The Wall Street Journal, said it would reinvent itself as a whitebox technology provider for companies wanting to publish Internet video under their own brands (Hmm…. no first-mover advantage [...]

Old media, new technology and the tyranny of age

Summary: Sometimes established media shows its age and biases with breathtaking clarity. Media plays a key (if fading, alas) role as cultural skeptic, but increasingly it appears out of step with technology advances that imperil media’s traditional model. The farther it falls the behind, the more it imperils its important role.

I felt this way reading [...]

The Future of Newspapers–Spreadsheet Edition

Really interesting piece from Peter Kafka in All Things Digital today in which he talks with Outside.in CEO Mark Josephson. Josephson shares some spreadsheet numbers on a model of a future city newspaper.
It can work. It will have a smaller staff and no printing press, but Josephson argues it can work.
I buy his philosophy almost [...]

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