A modest proposal for a new resource in electronics B:B
In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience [...]
A peek at the new EE Times
Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions. It’s a bold, [...]
Dear Trade Press Editors: Get with the Program
This is an open letter to members of my favorite guild, the trade press. Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium. This is not just about creating a Twitter feed and [...]
In search of the blogging voice
Loring Wirbel (Icono-Curmudgeon-Clast) has a characteristically insightful post today that speaks to social media and the role of the blogger’s voice. It references My New Year’s Blogging Resolution about changing frequency and length of posts. He uses it as a lever to talk about the larger issue of self-marketing SEO. In a word, he argues, [...]
My New Year’s Blogging Resolution
It’s simple: Suck less. A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on [...]
The future of media? Not as bad as you think
What’s the future of media? Michael Arrington worries about the end of hand-crafted content. So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today. It’s the rise of cheap, disposable content on a mass scale, force [...]
Tiger Woods’ Branding Problem
Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem? The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]
Great insights from five social media studs
Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]
What’s old is new again
Summary: In a world of endless content creation and virtually unlimited storage capacity, there’s an enormous opportunity to repurpose existing content and make it compelling. A few weeks back I wrote (in “The Future of News (is Pretty Clear)”) about Cody Brown of NYU and his compelling essay about the future of news and his [...]
What’s killing newspapers? Newsrooms
The last two mornings, I’ve arisen before sunrise, I shuffled out into the chill, damp air and seen the most amazing sight in front of our garage: a pig…. …with lipstick. I have heard about pigs with lipstick; read about pigs with lipstick but until this morning had never seen a pig with lipstick. In [...]
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