Brian Fuller’s blog on the state of media and communications

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem? 
The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]

What’s old is new again

Summary: In a world of endless content creation and virtually unlimited storage capacity, there’s an enormous opportunity to repurpose existing content and make it compelling.
A few weeks back I wrote (in “The Future of News (is Pretty Clear)”) about Cody Brown of NYU and his compelling essay about the future of news and his [...]

What’s killing newspapers? Newsrooms

The last two mornings, I’ve arisen before sunrise, I shuffled out into the chill, damp air and seen the most amazing sight in front of our garage: a pig….
…with lipstick.
I have heard about pigs with lipstick; read about pigs with lipstick but until this morning had never seen a pig with lipstick. In our neck [...]

The Future of News (is “pretty clear”)

Summary: The future of news needs not only to leverage all of us but it needs to be visual.
Say what you will, but the kid’s timing is impeccable.
On a day that saw news break that newspaper circulation continues its freefall (nowhere faster than my hometown newspaper, the San Francisco Chronicle -25%) and a survey emerged [...]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]

Media, heal thyself

Leave it to someone with the pen name “detonater” to speak truth to power. “Detonater” weighed in on a San Francisco Chronicle story this morning reporting on a “future of media” summit in Berkeley. Author James Temple’s take was this:
Rapidly advancing technology may be to blame for the news industry’s present predicament, but the same [...]

The Future of Media-Toothpaste Edition

Can we put the toothpaste back in the tube?
Two great opinion pieces I read over the weekend raised that question in my pointy little head. Kevin Morris, of FPGA Journal, and Peter Kann, former publisher of The Wall Street Journal and Dow Jones chairman, weigh in from slightly different perspectives on the devolution of the [...]

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers.
A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not social [...]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]

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