Brian Fuller's blog on the media, marketing and content creation

Content marketing’s tipping point in the cloud

Interest in content marketing is exploding today, and it represents a new paradigm in marketing communications and new potential to create more agile communications strategies. Most companies don’t do content marketing well or at all, but that doesn’t mean they won’t. In fact they will do content marketing on a huge scale, but not because […]

New social-media tools for journalists

I can’t remember where I came across Mindy McAdams and why I subscribe to her blog feed, but it’s been worth it. Here’s a great post with a number of handy tools for digital journalists… You’ve hopefully heard of most of them (I’d add Storify to her list of curation tools; I’ve been playing with […]

The world’s most dogged industry

The newspaper industry is nothing if not dogged. It’s been savaged by multiple IEDs on Evolutionary Road–the Internet, mobile phones, video, podcasts, two major recessions in 10 years–and it’s still alive. Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these […]

Engineers and social media: the saga continues

At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe’s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique […]

How to build audience engagement from scratch

The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to […]

Are you nuts?

Yes. We’re driving a Chevy Volt across country, starting in July. Our YouTube video below gives you a little of the backstory. In short, we want to celebrate innovation in electronics and got a fantastic, visionary sponsor to foot the bill. For me, this represents not only a truly epic road trip but a fantastic […]

Do it right or go home

These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice […]

The sound of change

You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there’s music in the distance. Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week […]

Chatting with Karen and Rick on Synopsys’ Conversation Central

Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we’re doing and the state of the “social engineer” with two of our industry’s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its […]

Back at EE Times–What gives?

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times. As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month). I spent the […]

keep looking »
  • Sunset in the Sunset

    Sunset in the Sunset
  • Recent Comments