Brian Fuller’s blog on the state of media and communications

The sound of change

You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there’s music in the distance.
Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week on [...]

Chatting with Karen and Rick on Synopsys’ Conversation Central

Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we’re doing and the state of the “social engineer” with two of our industry’s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its [...]

Back at EE Times–What gives?

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times.
As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month).
I spent the past three [...]

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web [...]

The Great (Print-Online) Debate (Cage Match Edition)

In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan’s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, [...]

A modest proposal for a new resource in electronics B:B

In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well.
Ours is a unique audience (engineers) and niches within that audience (think [...]

A peek at the new EE Times

Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions.
It’s a [...]

Dear Trade Press Editors: Get with the Program

This is an open letter to members of my favorite guild, the trade press.
Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium.
This is not just about creating a Twitter feed and setting up [...]

In search of the blogging voice

Loring Wirbel (Icono-Curmudgeon-Clast) has a characteristically insightful post today that speaks to social media and the role of the blogger’s voice. It references My New Year’s Blogging Resolution about changing frequency and length of posts. He uses it as a lever to talk about the larger issue of self-marketing SEO. In a word, he argues, [...]

My New Year’s Blogging Resolution

It’s simple: Suck less.

A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on the [...]

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