Brian Fuller's blog on the media, marketing and content creation

What’s EE Times’ Future Now? (And What’s Ours?)

By now, you’ve probably heard: Two cornerstone editors are leaving EE Times. Peter Clarke (London) and Dylan McGrath (San Francisco) are headed off to different pastures to ply their trade, McGrath to IHS and Peter to parts unknown. Those two guys represent half the core staff of EE Times, with Junko Yoshida and Rick Merritt […]

Do it right or go home

These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice […]

What’s up with EE Times and EDN?

Now that the merger between UBM and Canon Communications is final, we can start to field the questions about what’s up at EE Times and EDN, the latter of which was acquired by Canon earlier this year. Since the deal was first announced, there was some hand-wringing that suggested that the EE Times Group (now […]

Back at EE Times–What gives?

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times. As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month). I spent the […]

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a […]

Marketing old-school

Summary: In building marketing and communications campaigns, great companies don’t throw the baby out with the bathwater. The great thing about immersing yourself in social media is that it’s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes. The bad thing is it functions as an echo chamber. […]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who […]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show […]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at […]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While […]

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