The case for trusted content sources
Summary: Marketing departments are doing their best to figure out how to leverage social media and that’s putting major strain on ethics in an age where influential bloggers, tweeters and the like can be bought. Ultimately, good companies want independent and ethical b.s. filters for their messages. Really. It’s an old story: Reporter-writer accepts free [...]
Social media and culture
You remember that old joke? Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies [...]
A Simple Rx for Publishing
It’s getting pretty dire out there. The Seattle Post-Intelligencer is on life support, and Hearst this week put a gun to the head of its astonishing loss-making flagship, the San Francisco Chronicle. It once was easy (and appropriate) to chuckle at daily newspapers because they were arrogant and in denial for sooooo long, but now [...]
Is PR broken?
Every few months we find a major blogger throwing down on the PR industry, some constructively, others destructively. Michael Arrington weighed in yesterday, saying “PR as a profession is broken.†Then Marshall Kirkpatrick, who usually writes with a cooler head, suggests that good technology speaks for itself and doesn’t really need PR. Most of these [...]
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