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	<title> &#187; public relations</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>A modest proposal for a new resource in electronics B:B</title>
		<link>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:14:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1339</guid>
		<description><![CDATA[In my communications and community job at Numetrics, Iâ€™m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing Iâ€™m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/' rel='bookmark' title='Permanent Link: The Gig Economy-Part 3'>The Gig Economy-Part 3</a> <small>I started writing about the Gig Economy some months ago...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Salivating over Social Media</title>
		<link>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:00:17 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[digital readiness report]]></category>
		<category><![CDATA[Korn Ferry]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[TrendStream]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=853</guid>
		<description><![CDATA[All the cools kids are telling us that social media&#8217;s the place to be. While it&#8217;s a very important channel, it&#8217;s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the media?</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:00:37 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=831</guid>
		<description><![CDATA[I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I&#8217;m a big proponent of vendor-as-publisher strategies, and I&#8217;ll write more about what we&#8217;re doing at [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Gig Economy-Part 3</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:42:55 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=820</guid>
		<description><![CDATA[I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The social media culture challenge (second in a series)</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 13:00:32 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Deirdre Walsh]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[National Instruments]]></category>
		<category><![CDATA[NIWeek]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=798</guid>
		<description><![CDATA[Whatâ€™s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/' rel='bookmark' title='Permanent Link: Social media and culture'>Social media and culture</a> <small>You remember that old joke? Q: What&#8217;s the difference between...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Engineer-bloggers and the future of the electronics conversation</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:09:01 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[Harry Gries]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=741</guid>
		<description><![CDATA[Whatâ€™s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Old media, new technology and the tyranny of age</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/30/old-media-new-technology-and-the-tyranny-of-age/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/30/old-media-new-technology-and-the-tyranny-of-age/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 00:20:49 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=695</guid>
		<description><![CDATA[Summary: Sometimes established media shows its age and biases with breathtaking clarity. Media plays a key (if fading, alas) role as cultural skeptic, but increasingly it appears out of step with technology advances that imperil media&#8217;s traditional model. The farther it falls the behind, the more it imperils its important role. I felt this way [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/12/18/the-future-of-media-not-as-bad-as-you-think/' rel='bookmark' title='Permanent Link: The future of media? Not as bad as you think'>The future of media? Not as bad as you think</a> <small>What&#8217;s the future of media? Michael Arrington worries about the...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/01/media-heal-thyself/' rel='bookmark' title='Permanent Link: Media, heal thyself'>Media, heal thyself</a> <small>Leave it to someone with the pen name &#8220;detonater&#8221; to...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/06/30/old-media-new-technology-and-the-tyranny-of-age/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Bloom is off the Twitter Rose&#8230;Finally</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/19/the-bloom-is-off-the-twitter-rosefinally/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/19/the-bloom-is-off-the-twitter-rosefinally/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 21:31:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[imedia]]></category>
		<category><![CDATA[jason clark]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=601</guid>
		<description><![CDATA[You&#8217;re probably familiar with those great time-to-market-saturation charts that pop up in PowerPoint presentations every so often. It took, for example, a number of decades for the telephone to penetrate the majority of homes; fewer decades for the radio, fewer still for TVs, VCRs, and cell phones. The same might be applied to social media [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/06/23/managing-the-chaos-of-twitter-real-time-search/' rel='bookmark' title='Permanent Link: Managing the Chaos of Twitter: Real-time Search'>Managing the Chaos of Twitter: Real-time Search</a> <small>The more you get into Twitter, presumably the more people...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/15/analog-devices-gets-more-digital/' rel='bookmark' title='Permanent Link: Analog Devices Gets More Digital'>Analog Devices Gets More Digital</a> <small>Summary: Analog Devices today unveiled a new social-media community for...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/06/19/the-bloom-is-off-the-twitter-rosefinally/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Analog Devices Gets More Digital</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/15/analog-devices-gets-more-digital/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/15/analog-devices-gets-more-digital/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:36:53 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[ADI]]></category>
		<category><![CDATA[analog devices]]></category>
		<category><![CDATA[blackfin]]></category>
		<category><![CDATA[dsp]]></category>
		<category><![CDATA[embedded]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[sharc]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=565</guid>
		<description><![CDATA[Summary: Analog Devices today unveiled a new social-media community for its customers, Engineer Zone, designed to drive conversation about digital signal processor (DSP) technologies and products. Analog Devices is an old-line semiconductor company that&#8217;s starting to get more serious about new media. Today the company unveiled a new social media community built on the Jive [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/19/the-bloom-is-off-the-twitter-rosefinally/' rel='bookmark' title='Permanent Link: The Bloom is off the Twitter Rose&#8230;Finally'>The Bloom is off the Twitter Rose&#8230;Finally</a> <small>You&#8217;re probably familiar with those great time-to-market-saturation charts that pop...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/06/15/analog-devices-gets-more-digital/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Webinar Recap</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 17:22:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[John Dodge]]></category>
		<category><![CDATA[journalism]]></category>
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		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=492</guid>
		<description><![CDATA[We didn&#8217;t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night. You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan [...]


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<li><a href='http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/' rel='bookmark' title='Permanent Link: Social media and culture'>Social media and culture</a> <small>You remember that old joke? Q: What&#8217;s the difference between...</small></li>
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