Brian Fuller's blog on the media, marketing and content creation

A modest proposal for a new resource in electronics B:B

In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience […]

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not […]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at […]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While […]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are […]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media […]

Old media, new technology and the tyranny of age

Summary: Sometimes established media shows its age and biases with breathtaking clarity. Media plays a key (if fading, alas) role as cultural skeptic, but increasingly it appears out of step with technology advances that imperil media’s traditional model. The farther it falls the behind, the more it imperils its important role. I felt this way […]

The Bloom is off the Twitter Rose…Finally

You’re probably familiar with those great time-to-market-saturation charts that pop up in PowerPoint presentations every so often. It took, for example, a number of decades for the telephone to penetrate the majority of homes; fewer decades for the radio, fewer still for TVs, VCRs, and cell phones. The same might be applied to social media […]

Analog Devices Gets More Digital

Summary: Analog Devices today unveiled a new social-media community for its customers, Engineer Zone, designed to drive conversation about digital signal processor (DSP) technologies and products. Analog Devices is an old-line semiconductor company that’s starting to get more serious about new media. Today the company unveiled a new social media community built on the Jive […]

Social Media Webinar Recap

We didn’t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night. You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan […]

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