Brian Fuller’s blog on the state of media and communications

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers.
A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not social [...]

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