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	<title> &#187; PR</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>Salivating over Social Media</title>
		<link>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:00:17 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[digital readiness report]]></category>
		<category><![CDATA[Korn Ferry]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[TrendStream]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=853</guid>
		<description><![CDATA[All the cools kids are telling us that social media&#8217;s the place to be. While it&#8217;s a very important channel, it&#8217;s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the media?</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:00:37 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=831</guid>
		<description><![CDATA[I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I&#8217;m a big proponent of vendor-as-publisher strategies, and I&#8217;ll write more about what we&#8217;re doing at [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Gig Economy-Part 3</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:42:55 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=820</guid>
		<description><![CDATA[I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The social media culture challenge (second in a series)</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 13:00:32 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Deirdre Walsh]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[National Instruments]]></category>
		<category><![CDATA[NIWeek]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=798</guid>
		<description><![CDATA[Whatâ€™s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/' rel='bookmark' title='Permanent Link: Social media and culture'>Social media and culture</a> <small>You remember that old joke? Q: What&#8217;s the difference between...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Changing Media Landscape at DAC</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 17:27:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Design Automation Conference]]></category>
		<category><![CDATA[EDA]]></category>
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		<category><![CDATA[ustream]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=751</guid>
		<description><![CDATA[Arguably the highlight of this year&#8217;s Design Automation Conference (#46, if you&#8217;re counting and arguably the first &#8220;social media&#8221; DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Engineer-bloggers and the future of the electronics conversation</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:09:01 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[Harry Gries]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=741</guid>
		<description><![CDATA[Whatâ€™s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Social Media Webinar Recap</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 17:22:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[John Dodge]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=492</guid>
		<description><![CDATA[We didn&#8217;t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night. You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/' rel='bookmark' title='Permanent Link: Social media and culture'>Social media and culture</a> <small>You remember that old joke? Q: What&#8217;s the difference between...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The case for trusted content sources</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/01/the-case-for-trusted-content-sources-2/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/01/the-case-for-trusted-content-sources-2/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:08:14 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
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		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[dr. vino]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[robert parker]]></category>
		<category><![CDATA[tyler colman]]></category>
		<category><![CDATA[wine advocate]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=480</guid>
		<description><![CDATA[Summary: Marketing departments are doing their best to figure out how to leverage social media and thatâ€™s putting major strain on ethics in an age where influential bloggers, tweeters and the like can be bought. Ultimately, good companies want independent and ethical b.s. filters for their messages. Really. It&#8217;s an old story: Reporter-writer accepts free [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/12/30/were-increasingly-paying-for-content-yay/' rel='bookmark' title='Permanent Link: We&#8217;re increasingly paying for content&#8211;yay'>We&#8217;re increasingly paying for content&#8211;yay</a> <small>Itâ€™s taken time, but weâ€™re starting to scoop the toothpaste...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/06/01/the-case-for-trusted-content-sources-2/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Social media and culture</title>
		<link>http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 04:18:27 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://brian-fuller.com/blog/?p=403</guid>
		<description><![CDATA[You remember that old joke? Q: What&#8217;s the difference between yogurt and (pick your least-favorite person, organization, country etc.)&#8230;.? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it&#8217;s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is PR broken?</title>
		<link>http://greeleysghost.brian-fuller.com/2008/08/14/is-pr-broken/</link>
		<comments>http://greeleysghost.brian-fuller.com/2008/08/14/is-pr-broken/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 22:30:00 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://brian-fuller.com/blog/?p=353</guid>
		<description><![CDATA[Every few months we find a major blogger throwing down on the PR industry, some constructively, others destructively. Michael Arrington weighed in yesterday, saying â€œPR as a profession is broken.â€ Then Marshall Kirkpatrick, who usually writes with a cooler head, suggests that good technology speaks for itself and doesnâ€™t really need PR. Most of these [...]


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</ol>]]></description>
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