Brian Fuller’s blog on the state of media and communications

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers.
A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not social [...]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy.
An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy).

I talked with him recently for a story on social media in electronics [...]

Social Media Webinar Recap

We didn’t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night.
You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan John [...]

The case for trusted content sources

Summary: Marketing departments are doing their best to figure out how to leverage social media and that’s putting major strain on ethics in an age where influential bloggers, tweeters and the like can be bought. Ultimately, good companies want independent and ethical b.s. filters for their messages. Really.

It’s an old story: Reporter-writer accepts free travel, [...]

Social media and culture

You remember that old joke?
Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….?
A: Yogurt has culture
Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media.
There it is: barrelling down the road, and so many companies and agencies are like deer in [...]

Is PR broken?

Every few months we find a major blogger throwing down on the PR industry, some constructively, others destructively. Michael Arrington weighed in yesterday, saying “PR as a profession is broken.” Then Marshall Kirkpatrick, who usually writes with a cooler head, suggests that good technology speaks for itself and doesn’t really need PR.
Most of these guys [...]

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