Brian Fuller's blog on the media, marketing and content creation

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are […]

Social media and culture

You remember that old joke? Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies […]

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