Brian Fuller’s blog on the state of media and communications

National Enquirer Schools Mainstream Media; Film at 11

In times as weird as these, it’s perhaps not surprising that one publication doing real journalism is — gasp — the National Enquirer. Ok, maybe its former editor in chief, David Perel, is a bit defensive this morning, but his point is well taken.
Perel writes about his publication’s tireless efforts to break former presidential candidate [...]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program.
The Wall Street Journal reported this week:
A year-end flurry of ad spending helped moderate steep declines at some [...]

My New Year’s Blogging Resolution

It’s simple: Suck less.

A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on the [...]

The future of media? Not as bad as you think

What’s the future of media?
Michael Arrington worries about the end of hand-crafted content.
So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today. It’s the rise of cheap, disposable content on a mass scale, force fed to [...]

What’s killing newspapers? Newsrooms

The last two mornings, I’ve arisen before sunrise, I shuffled out into the chill, damp air and seen the most amazing sight in front of our garage: a pig….
…with lipstick.
I have heard about pigs with lipstick; read about pigs with lipstick but until this morning had never seen a pig with lipstick. In our neck [...]

The Future of News (is “pretty clear”)

Summary: The future of news needs not only to leverage all of us but it needs to be visual.
Say what you will, but the kid’s timing is impeccable.
On a day that saw news break that newspaper circulation continues its freefall (nowhere faster than my hometown newspaper, the San Francisco Chronicle -25%) and a survey emerged [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

Check out our upcoming Webinar

Fellow editor John Dodge and I will be appearing on a Webinar a week from today (June 9) to discuss social media trends. John’s out on his own now after running Design News for several years at Reed. He writes about net PC trends at The Dodge Retort.
Steve Paul, a onetime colleague of mine at [...]

The case for trusted content sources

Summary: Marketing departments are doing their best to figure out how to leverage social media and that’s putting major strain on ethics in an age where influential bloggers, tweeters and the like can be bought. Ultimately, good companies want independent and ethical b.s. filters for their messages. Really.

It’s an old story: Reporter-writer accepts free travel, [...]

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