Brian Fuller's blog on the media, marketing and content creation

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are […]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature […]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media […]

Social media marketing’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked me to write a piece about what’s going on regarding social media marketing in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, […]

Out of Joost

Joost, the online video-sharing service founded by Skype founders Nik Zennstrom and Janus Friis, pulled the plug on its original business model. The company, according to The Wall Street Journal, said it would reinvent itself as a whitebox technology provider for companies wanting to publish Internet video under their own brands (Hmm…. no first-mover advantage […]

Old media, new technology and the tyranny of age

Summary: Sometimes established media shows its age and biases with breathtaking clarity. Media plays a key (if fading, alas) role as cultural skeptic, but increasingly it appears out of step with technology advances that imperil media’s traditional model. The farther it falls the behind, the more it imperils its important role. I felt this way […]

Managing the Chaos of Twitter: Real-time Search

The more you get into Twitter, presumably the more people you follow. This quickly becomes a scaling problem as hundreds, if not thousands of messages can stream through your feed throughout a given day. If you’re like most people, you may check Twitter once a day. You see the top few tweets but to go […]

The Bloom is off the Twitter Rose…Finally

You’re probably familiar with those great time-to-market-saturation charts that pop up in PowerPoint presentations every so often. It took, for example, a number of decades for the telephone to penetrate the majority of homes; fewer decades for the radio, fewer still for TVs, VCRs, and cell phones. The same might be applied to social media […]

Analog Devices Gets More Digital

Summary: Analog Devices today unveiled a new social-media community for its customers, Engineer Zone, designed to drive conversation about digital signal processor (DSP) technologies and products. Analog Devices is an old-line semiconductor company that’s starting to get more serious about new media. Today the company unveiled a new social media community built on the Jive […]

Streaming Consciousness

Summary: Hardware and software technology has matured sufficiently to bring streaming live video to the desktop. Platforms are emerging that people and companies need to examine if they’re interested in exploring the modern world of broadcasting and its implications for communications. I haven’t made a batch of beer in a few months and I’m getting […]

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