My New Year’s Blogging Resolution
It’s simple: Suck less. A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on [...]
Tiger Woods’ Branding Problem
Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem? The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]
Great insights from five social media studs
Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]
What’s old is new again
Summary: In a world of endless content creation and virtually unlimited storage capacity, there’s an enormous opportunity to repurpose existing content and make it compelling. A few weeks back I wrote (in “The Future of News (is Pretty Clear)”) about Cody Brown of NYU and his compelling essay about the future of news and his [...]
TechInsights’ latest reorganization
TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]
Salivating over Social Media
All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not [...]
Where’s the media?
I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]
The Gig Economy-Part 3
I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]
The social media culture challenge (second in a series)
What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are [...]
The Changing Media Landscape at DAC
Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]
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