Brian Fuller's blog on the media, marketing and content creation

Marketing old-school

Summary: In building marketing and communications campaigns, great companies don’t throw the baby out with the bathwater. The great thing about immersing yourself in social media is that it’s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes. The bad thing is it functions as an echo chamber. […]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program. The Wall Street Journal reported this week: A year-end flurry of ad spending helped moderate steep declines […]

My New Year’s Blogging Resolution

It’s simple: Suck less. A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on […]

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. […]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who […]

What’s old is new again

Summary: In a world of endless content creation and virtually unlimited storage capacity, there’s an enormous opportunity to repurpose existing content and make it compelling. A few weeks back I wrote (in “The Future of News (is Pretty Clear)”) about Cody Brown of NYU and his compelling essay about the future of news and his […]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show […]

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not […]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at […]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While […]

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