Brian Fuller’s blog on the state of media and communications

Respect the Sabbath

Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel.
Tom Mahon is one of the most thoughtful guys I’ve ever encountered. In his own quiet way, he’s long championed the notion that people need to take a [...]

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a [...]

A peek at the new EE Times

Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions.
It’s a [...]

Marketing old-school

Summary: In building marketing and communications campaigns, great companies don’t throw the baby out with the bathwater.
The great thing about immersing yourself in social media is that it’s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes.
The bad thing is it functions as an echo chamber. Voices [...]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program.
The Wall Street Journal reported this week:
A year-end flurry of ad spending helped moderate steep declines at some [...]

My New Year’s Blogging Resolution

It’s simple: Suck less.

A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on the [...]

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem? 
The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]

What’s old is new again

Summary: In a world of endless content creation and virtually unlimited storage capacity, there’s an enormous opportunity to repurpose existing content and make it compelling.
A few weeks back I wrote (in “The Future of News (is Pretty Clear)”) about Cody Brown of NYU and his compelling essay about the future of news and his [...]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]

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