Brian Fuller's blog on the media, marketing and content creation

‘The Scarecrow’ ad: An epic, cynical story?

Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then read on: ‘The Scarecrow’ is beautifully done, a little long, but compelling. But what strikes me is the underlying cynicism of a […]

Content marketing’s tipping point in the cloud

Interest in content marketing is exploding today, and it represents a new paradigm in marketing communications and new potential to create more agile communications strategies. Most companies don’t do content marketing well or at all, but that doesn’t mean they won’t. In fact they will do content marketing on a huge scale, but not because […]

How to build audience engagement from scratch

The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to […]

Do it right or go home

These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice […]

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web […]

Where the editors are

The great editorial diaspora is yielding some interesting stories. While there’s still plenty of pain out there among seasoned reporters and editors who have lost their jobs in the big meltdown, many are finding their way. They’re finding their way into marketing, communications and vendor-as-publisher roles where their editorial sense is keenly valued. My old […]

A modest proposal for a new resource in electronics B:B

In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience […]

Respect the Sabbath

Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel. Tom Mahon is one of the most thoughtful guys I’ve ever encountered. In his own quiet way, he’s long championed the notion that people need to take […]

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a […]

A peek at the new EE Times

Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions. It’s a bold, […]

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