Brian Fuller's blog on the media, marketing and content creation

We’re increasingly paying for content–yay

It’s taken time, but we’re starting to scoop the toothpaste back in the tube. Pew Research reports today that two thirds of us are willing to pay for online content, and the average user spends about $10 a month on such content. That’s good news for those of us trying to monetize what we think […]

Salon, The Daily Beast and the medium of ideas

Salon.com is the latest online magazine to gasp for air like handcuffed Jack in one of the last scenes of “Titanic.” It’s a fine publication that’s been bleeding red for years, and The Wall Street Journal reports today that it’s looking for some oxygen or Rose with a hacksaw. Whatever. It’s the latest in a […]

No big deal: Magazine circulation falls (again)

The sky isn’t falling, really, even though the Audit Bureau of Circulation reports that overall subscriptions for magazines are down 2.27 percent. Some big titles took it on the chin, to be sure: Playboy (-34%), Reader’s Digest (-25%). Neither of those tumbles is a head-scratcher. But overall, circulation (paid and verified) is 313 million. That’s […]

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a […]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program. The Wall Street Journal reported this week: A year-end flurry of ad spending helped moderate steep declines […]

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