Brian Fuller's blog on the media, marketing and content creation

‘The Scarecrow’ ad: An epic, cynical story?

Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then read on: ‘The Scarecrow’ is beautifully done, a little long, but compelling. But what strikes me is the underlying cynicism of a […]

Fish or cut bait

Years ago, Girish Mhatre or Steve Weitzner (one of those eminences grise in the e B:B journalism business) told story about the co-founder of CMP, Gerry Leeds. Leeds, years into the successful expansion of the company he founded with his wife, Lilo, would wander into his newsrooms and scan the stories being readied for his […]

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    Sunset in the Sunset
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