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	<title> &#187; Gourmet</title>
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		<title>Gourmet magazine&#8217;s death and the wisdom of crowds</title>
		<link>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:45:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Cook's Illustrated]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[lifestyle magazines]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[publishing]]></category>

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		<description><![CDATA[Summary: The tenets of matching audience to publication or â€œcontentâ€ donâ€™t change. The lesson of Gourmet magazineâ€™s demise is that you shift your content away from your core audience at your own peril. My initial reaction to the shuttering of 68-year-old Gourmet magazine was simply to shake my head. How do advertisers turn their backs [...]


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