Brian Fuller's blog on the media, marketing and content creation

Content marketing’s tipping point in the cloud

Interest in content marketing is exploding today, and it represents a new paradigm in marketing communications and new potential to create more agile communications strategies. Most companies don’t do content marketing well or at all, but that doesn’t mean they won’t. In fact they will do content marketing on a huge scale, but not because […]

Flippin’ interesting

I’m of two minds about Google. On the one hand, its business model has eviscerated my first love, commercial journalism. On the other hand, I love what Google does. Yes, it’s supplanted Microsoft in the popular hate-o-sphere, but let’s be honest: What they give us is free, interoperable, useful and usually fantastic. So, in that […]

Micropayments are macro-b.s.

The headline is amusing in and of itself: Google Plans Tools to Help News Media Charge for Content Miguel Helft, otherwise clear-eyed reporter for the New York Times, writes deadpan: Google is planning to roll out a system of micropayments within the next year and hopes that newspapers will use it as they look for […]

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