Brian Fuller's blog on the media, marketing and content creation

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are […]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world. I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong […]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature […]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media […]

Social media marketing’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked me to write a piece about what’s going on regarding social media marketing in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, […]

Call for papers: ARM TechCon3

I’m really honored to have been picked as this year’s technical chair for ARM’s TechCon3, to be held Oct. 21-23 in Santa Clara. John Reardon, CEO and founder of RTC Group, which manages the event, asked me if I’d be interested. And why not? It’s always been a great program. I’m taking over for Markus […]

Don Imus and the devolution of media

Back in the saddle after one of our busier weeks of the year, covering and participating in Embedded Systems Conference Silicon Valley. Highlights included cool tear-downs of big cars, Al Gore keynoting and the third annual EE Times ACE Awards, where I get to hand out awards to cool people like Lee Felsenstein (right). Web […]

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