Brian Fuller’s blog on the state of media and communications

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a [...]

Dear Trade Press Editors: Get with the Program

This is an open letter to members of my favorite guild, the trade press.
Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium.
This is not just about creating a Twitter feed and setting up [...]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world.

I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong convention [...]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy.
An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy).

I talked with him recently for a story on social media in electronics [...]

Social media’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked to write a piece about what’s going on regarding social media in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, where sand [...]

Call for papers: ARM TechCon3

I’m really honored to have been picked as this year’s technical chair for ARM’s TechCon3, to be held Oct. 21-23 in Santa Clara. John Reardon, CEO and founder of RTC Group, which manages the event, asked me if I’d be interested. And why not? It’s always been a great program. I’m taking over for Markus [...]

keep looking »
Theme Tweaker by Unreal
Switch to our mobile site