How to build audience engagement from scratch
The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to [...]
Renewal, reinvention and reinvigoration
We often attach significance (earned or not) to years ending in zero. Such it was (for me) with 2010. I turned 50, celebrated 25 years with the world’s most excellent woman, sold our house, moved to San Francisco, and changed jobs. (Oh, and my hometown baseball team won its first-ever World Series championship). But the [...]
What’s up with EE Times and EDN?
Now that the merger between UBM and Canon Communications is final, we can start to field the questions about what’s up at EE Times and EDN, the latter of which was acquired by Canon earlier this year. Since the deal was first announced, there was some hand-wringing that suggested that the EE Times Group (now [...]
Up and to the right
Remember this chart? My new/old boss, Paul Miller does. He humorously called this post out in a recent management meeting. After it first posted, he made a good point that I had not given enough context about Compete.com and was unfairly representing EE Times traffic. Point taken and corrected. Compete metrics come from people who [...]
Chatting with Karen and Rick on Synopsys’ Conversation Central
Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we’re doing and the state of the “social engineer” with two of our industry’s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its [...]
Back at EE Times–What gives?
After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times. As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month). I spent the [...]
Good Times
It’s been a while, yes. We’re selling our house and moving to San Francisco (more on that in a later post) so the past month has been, to say the least, busy. Then there’s that work thing. At Numetrics, we’ve been working diligently to launch a new software product, and that’s just crazy nuts. Which [...]
EDN closes the audience gap with EE Times
Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a [...]
A peek at the new EE Times
Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions. It’s a bold, [...]
TechInsights’ latest reorganization
TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]
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