Brian Fuller's blog on the media, marketing and content creation

Engineers and social media: the saga continues

At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe’s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique […]

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web […]

The Great (Print-Online) Debate (Cage Match Edition)

In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan’s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, […]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world. I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong […]

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    Sunset in the Sunset
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