Brian Fuller's blog on the media, marketing and content creation

Gourmet magazine’s death and the wisdom of crowds

Summary: The tenets of matching audience to publication or “content” don’t change. The lesson of Gourmet magazine’s demise is that you shift your content away from your core audience at your own peril. My initial reaction to the shuttering of 68-year-old Gourmet magazine was simply to shake my head. How do advertisers turn their backs […]

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