Brian Fuller's blog on the media, marketing and content creation

Salon, The Daily Beast and the medium of ideas

Salon.com is the latest online magazine to gasp for air like handcuffed Jack in one of the last scenes of “Titanic.” It’s a fine publication that’s been bleeding red for years, and The Wall Street Journal reports today that it’s looking for some oxygen or Rose with a hacksaw. Whatever. It’s the latest in a […]

The sound of change

You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there’s music in the distance. Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week […]

The Great (Print-Online) Debate (Cage Match Edition)

In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan’s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, […]

Dear Trade Press Editors: Get with the Program

This is an open letter to members of my favorite guild, the trade press. Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium. This is not just about creating a Twitter feed and […]

In search of the blogging voice

Loring Wirbel (Icono-Curmudgeon-Clast) has a characteristically insightful post today that speaks to social media and the role of the blogger’s voice. It references My New Year’s Blogging Resolution about changing frequency and length of posts. He uses it as a lever to talk about the larger issue of self-marketing SEO. In a word, he argues, […]

My New Year’s Blogging Resolution

It’s simple: Suck less. A lot of things happened in 2009, but one of the most important to me was I switched blogging platforms for Greeley’s Ghost from Blogger to WordPress. (Tip of the cap to Dean Rodgers, Portland, Ore., PR pro and author of the Koifish blog who tipped the balance for me on […]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are […]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world. I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong […]

Engineer-bloggers and the future of the electronics conversation

What’s the future of electronics B:B journalism? Look no farther than Harry the ASIC Guy. An engineer by education, experience and passion, Harry Gries is carving for himself a niche in the electronics-design conversation with his eponymous blog, Harry the ASIC Guy (Twitter: @harrytheasicguy). I talked with him recently for a story on social media […]

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