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<channel>
	<title> &#187; advertising</title>
	<atom:link href="http://greeleysghost.brian-fuller.com/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>The Great (Print-Online) Debate (Cage Match Edition)</title>
		<link>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 04:32:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Conversation Central]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[Design Automation Conference]]></category>
		<category><![CDATA[low-powerdesign.com]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[RTC Group]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Synopsys]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1405</guid>
		<description><![CDATA[In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan&#8217;s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A modest proposal for a new resource in electronics B:B</title>
		<link>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:14:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1339</guid>
		<description><![CDATA[In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well.
Ours is a unique audience (engineers) and niches within that audience (think [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small> What’s the future of electronics B:B journalism? Look no...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Respect the Sabbath</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 05:45:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Actual Cafe]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[digital sabbath]]></category>
		<category><![CDATA[International Dark-Sky Association]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Tom Mahon]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1274</guid>
		<description><![CDATA[Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel.
Tom Mahon is one of the most thoughtful guys I&#8217;ve ever encountered. In his own quiet way, he&#8217;s long championed the notion that people need to take a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>EDN closes the audience gap with EE Times</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 13:01:28 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EDN]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1268</guid>
		<description><![CDATA[Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/07/21/back-at-ee-times-what-gives/' rel='bookmark' title='Permanent Link: Back at EE Times&#8211;What gives?'>Back at EE Times&#8211;What gives?</a> <small>After three years out of the daily publishing grind, I...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/' rel='bookmark' title='Permanent Link: A peek at the new EE Times'>A peek at the new EE Times</a> <small>Come spring, EE Times will be reborn, and Electronic Buyer’s...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A peek at the new EE Times</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:00:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMP]]></category>
		<category><![CDATA[EBN]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Electronic Buyer's News]]></category>
		<category><![CDATA[ESC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TechInsights]]></category>
		<category><![CDATA[UBM]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1278</guid>
		<description><![CDATA[Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa   Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions.
It’s a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li><li><a href='http://greeleysghost.brian-fuller.com/2010/07/21/back-at-ee-times-what-gives/' rel='bookmark' title='Permanent Link: Back at EE Times&#8211;What gives?'>Back at EE Times&#8211;What gives?</a> <small>After three years out of the daily publishing grind, I...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/' rel='bookmark' title='Permanent Link: EDN closes the audience gap with EE Times'>EDN closes the audience gap with EE Times</a> <small>Update: Note that the Compete.com data cited in this post...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Marketing old-school</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 03:11:41 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Fujitsu]]></category>
		<category><![CDATA[locomotives]]></category>
		<category><![CDATA[railways]]></category>
		<category><![CDATA[steam engines]]></category>
		<category><![CDATA[trains]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1225</guid>
		<description><![CDATA[ 
Summary: In building marketing and communications campaigns, great companies don&#8217;t throw the baby out with the bathwater.
The great thing about immersing yourself in social media is that it&#8217;s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes.
The bad thing is it functions as an echo chamber. Voices [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li><li><a href='http://greeleysghost.brian-fuller.com/2008/05/02/old-school-new-school-bissinger-vs-leitch/' rel='bookmark' title='Permanent Link: Old School, New School: Bissinger vs. Leitch'>Old School, New School: Bissinger vs. Leitch</a> <small>I stumbled into the Buzz Bissinger-Will Leitch pissing match today,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Has the advertising free-fall slowed?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:28:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[John Janedis]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SeeClickFix]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1211</guid>
		<description><![CDATA[Don&#8217;t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program.
The Wall Street Journal reported this week:
A year-end flurry of ad spending helped moderate steep declines at some [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2008/10/31/the-end-of-advertising/' rel='bookmark' title='Permanent Link: The end of advertising?'>The end of advertising?</a> <small>&#8230;Maybe as we&#8217;ve known it.Jack Myers is a well-known advertising-industry...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/27/the-future-of-news-is-pretty-clear/' rel='bookmark' title='Permanent Link: The Future of News (is &#8220;pretty clear&#8221;)'>The Future of News (is &#8220;pretty clear&#8221;)</a> <small>Summary: The future of news needs not only to leverage...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/' rel='bookmark' title='Permanent Link: The Future of Newspapers&#8211;Spreadsheet Edition'>The Future of Newspapers&#8211;Spreadsheet Edition</a> <small>Really interesting piece from Peter Kafka in All Things Digital...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Tiger Woods&#8217; Branding Problem</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:12:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Elin Nordegren]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1084</guid>
		<description><![CDATA[Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?  
The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>What&#8217;s killing newspapers? Newsrooms</title>
		<link>http://greeleysghost.brian-fuller.com/2009/11/11/whats-killing-newspapers-newsrooms/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/11/11/whats-killing-newspapers-newsrooms/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:01:23 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bob Cauthorn]]></category>
		<category><![CDATA[CityTools]]></category>
		<category><![CDATA[death of newspapers]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[San Francisco Chronicle]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1022</guid>
		<description><![CDATA[The last two mornings, I&#8217;ve arisen before sunrise, I shuffled out into the chill, damp air and seen the most amazing sight in front of our garage: a pig&#8230;.
&#8230;with lipstick.
I have heard about pigs with lipstick; read about pigs with lipstick but until this morning had never seen a pig with lipstick. In our neck [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/' rel='bookmark' title='Permanent Link: The Future of Newspapers&#8211;Spreadsheet Edition'>The Future of Newspapers&#8211;Spreadsheet Edition</a> <small>Really interesting piece from Peter Kafka in All Things Digital...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/01/media-heal-thyself/' rel='bookmark' title='Permanent Link: Media, heal thyself'>Media, heal thyself</a> <small>Leave it to someone with the pen name &#8220;detonater&#8221; to...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/' rel='bookmark' title='Permanent Link: Has the advertising free-fall slowed?'>Has the advertising free-fall slowed?</a> <small>Don&#8217;t break out the Champagne just yet, but signs are...</small></li></ol>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Gourmet magazine&#8217;s death and the wisdom of crowds</title>
		<link>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:45:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Cook's Illustrated]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[lifestyle magazines]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=972</guid>
		<description><![CDATA[Summary: The tenets of matching audience to publication or “content” don’t change. The lesson of Gourmet magazine’s demise is that you shift your content away from your core audience at your own peril. 
My initial reaction to the shuttering of 68-year-old Gourmet magazine was simply to shake my head. How do advertisers turn their backs [...]


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