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	<title> &#187; advertising</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>We&#8217;re increasingly paying for content&#8211;yay</title>
		<link>http://greeleysghost.brian-fuller.com/2010/12/30/were-increasingly-paying-for-content-yay/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/12/30/were-increasingly-paying-for-content-yay/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 18:43:26 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1577</guid>
		<description><![CDATA[Itâ€™s taken time, but weâ€™re starting to scoop the toothpaste back in the tube. Pew Research reports today that two thirds of us are willing to pay for online content, and the average user spends about $10 a month on such content. That&#8217;s good news for those of us trying to monetize what we think [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/08/11/no-big-deal-magazine-circulation-falls-again/' rel='bookmark' title='Permanent Link: No big deal: Magazine circulation falls (again)'>No big deal: Magazine circulation falls (again)</a> <small>The sky isn&#8217;t falling, really, even though the Audit Bureau...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/' rel='bookmark' title='Permanent Link: Has the advertising free-fall slowed?'>Has the advertising free-fall slowed?</a> <small>Don&#8217;t break out the Champagne just yet, but signs are...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/11/whats-killing-newspapers-newsrooms/' rel='bookmark' title='Permanent Link: What&#8217;s killing newspapers? Newsrooms'>What&#8217;s killing newspapers? Newsrooms</a> <small>The last two mornings, I&#8217;ve arisen before sunrise, I shuffled...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/12/30/were-increasingly-paying-for-content-yay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whatâ€™s up with EE Times and EDN?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/11/24/what%e2%80%99s-up-with-ee-times-and-edn/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/11/24/what%e2%80%99s-up-with-ee-times-and-edn/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 19:57:08 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[Canon Communications]]></category>
		<category><![CDATA[EDN]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[Lou Covey]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Publitek]]></category>
		<category><![CDATA[UBM]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1534</guid>
		<description><![CDATA[Now that the merger between UBM and Canon Communications is final, we can start to field the questions about whatâ€™s up at EE Times and EDN, the latter of which was acquired by Canon earlier this year. Since the deal was first announced, there was some hand-wringing that suggested that the EE Times Group (now [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/' rel='bookmark' title='Permanent Link: A peek at the new EE Times'>A peek at the new EE Times</a> <small>Come spring, EE Times will be reborn, and Electronic Buyerâ€™s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/07/21/back-at-ee-times-what-gives/' rel='bookmark' title='Permanent Link: Back at EE Times&#8211;What gives?'>Back at EE Times&#8211;What gives?</a> <small>After three years out of the daily publishing grind, I...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/' rel='bookmark' title='Permanent Link: EDN closes the audience gap with EE Times'>EDN closes the audience gap with EE Times</a> <small>Update: Note that the Compete.com data cited in this post...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Great (Print-Online) Debate (Cage Match Edition)</title>
		<link>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 04:32:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Conversation Central]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[Design Automation Conference]]></category>
		<category><![CDATA[low-powerdesign.com]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[RTC Group]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Synopsys]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1405</guid>
		<description><![CDATA[In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan&#8217;s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A modest proposal for a new resource in electronics B:B</title>
		<link>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:14:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1339</guid>
		<description><![CDATA[In my communications and community job at Numetrics, Iâ€™m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing Iâ€™m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/' rel='bookmark' title='Permanent Link: The Gig Economy-Part 3'>The Gig Economy-Part 3</a> <small>I started writing about the Gig Economy some months ago...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Respect the Sabbath</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 05:45:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Actual Cafe]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[digital sabbath]]></category>
		<category><![CDATA[International Dark-Sky Association]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Tom Mahon]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1274</guid>
		<description><![CDATA[Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel. Tom Mahon is one of the most thoughtful guys I&#8217;ve ever encountered. In his own quiet way, he&#8217;s long championed the notion that people need to take [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>EDN closes the audience gap with EE Times</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 13:01:28 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EDN]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[semiconductors]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1268</guid>
		<description><![CDATA[Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/09/13/up-and-to-the-right/' rel='bookmark' title='Permanent Link: Up and to the right'>Up and to the right</a> <small>Remember this chart? My new/old boss, Paul Miller does. He...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/11/24/what%e2%80%99s-up-with-ee-times-and-edn/' rel='bookmark' title='Permanent Link: Whatâ€™s up with EE Times and EDN?'>Whatâ€™s up with EE Times and EDN?</a> <small>Now that the merger between UBM and Canon Communications is...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/' rel='bookmark' title='Permanent Link: A peek at the new EE Times'>A peek at the new EE Times</a> <small>Come spring, EE Times will be reborn, and Electronic Buyerâ€™s...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>A peek at the new EE Times</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:00:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMP]]></category>
		<category><![CDATA[EBN]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Electronic Buyer's News]]></category>
		<category><![CDATA[ESC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TechInsights]]></category>
		<category><![CDATA[UBM]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1278</guid>
		<description><![CDATA[Come spring, EE Times will be reborn, and Electronic Buyerâ€™s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new networkâ€™s look, feel and value propositions. Itâ€™s a bold, [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/11/24/what%e2%80%99s-up-with-ee-times-and-edn/' rel='bookmark' title='Permanent Link: Whatâ€™s up with EE Times and EDN?'>Whatâ€™s up with EE Times and EDN?</a> <small>Now that the merger between UBM and Canon Communications is...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/07/21/back-at-ee-times-what-gives/' rel='bookmark' title='Permanent Link: Back at EE Times&#8211;What gives?'>Back at EE Times&#8211;What gives?</a> <small>After three years out of the daily publishing grind, I...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Marketing old-school</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 03:11:41 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Fujitsu]]></category>
		<category><![CDATA[locomotives]]></category>
		<category><![CDATA[railways]]></category>
		<category><![CDATA[steam engines]]></category>
		<category><![CDATA[trains]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1225</guid>
		<description><![CDATA[Summary: In building marketing and communications campaigns, great companies don&#8217;t throw the baby out with the bathwater. The great thing about immersing yourself in social media is that it&#8217;s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes. The bad thing is it functions as an echo chamber. [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2008/05/02/old-school-new-school-bissinger-vs-leitch/' rel='bookmark' title='Permanent Link: Old School, New School: Bissinger vs. Leitch'>Old School, New School: Bissinger vs. Leitch</a> <small>I stumbled into the Buzz Bissinger-Will Leitch pissing match today,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/' rel='bookmark' title='Permanent Link: About those emailed holiday greetings&#8230;'>About those emailed holiday greetings&#8230;</a> <small>I&#8217;ll admit: I&#8217;ve come full circle. Fifteen years ago or...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Has the advertising free-fall slowed?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:28:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[John Janedis]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SeeClickFix]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1211</guid>
		<description><![CDATA[Don&#8217;t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program. The Wall Street Journal reported this week: A year-end flurry of ad spending helped moderate steep declines [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/12/02/salon-the-daily-beast-and-the-medium-of-ideas/' rel='bookmark' title='Permanent Link: Salon, The Daily Beast and the medium of ideas'>Salon, The Daily Beast and the medium of ideas</a> <small>Salon.com is the latest online magazine to gasp for air...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2008/10/31/the-end-of-advertising/' rel='bookmark' title='Permanent Link: The end of advertising?'>The end of advertising?</a> <small>&#8230;Maybe as we&#8217;ve known it.Jack Myers is a well-known advertising-industry...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/' rel='bookmark' title='Permanent Link: The Future of Newspapers&#8211;Spreadsheet Edition'>The Future of Newspapers&#8211;Spreadsheet Edition</a> <small>Really interesting piece from Peter Kafka in All Things Digital...</small></li>
</ol>]]></description>
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		<title>Tiger Woods&#8217; Branding Problem</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:12:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Elin Nordegren]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1084</guid>
		<description><![CDATA[Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?Â  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]


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</ol>]]></description>
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