Brian Fuller's blog on the media, marketing and content creation

Little Red Riding Hood’s Grandmother

My grandmother lived 10 minutes from us over a hill and through the woods, hard by a little creek in a house as small and ancient as she. Why we lived that close became a mystery to me, at least when I got older and the obscure corners of life started to unfurl themselves before […]

The Pitchfork Congress

This is a little bit off topic, but in the grand scheme of things, it’s a topic that affects us all. Can we stop with the pitchfork-waving over the financial meltdown? Is that too much to ask? Congress is tripping over itself trying to demonize a financial system it aided and abetted. President Obama says […]

The Gig Economy-Part 2

In the Gig Economy, we’re all consultants. Tom Foremski humorously alludes to this in a very insightful piece on the PR business, which seems to be being disaggregated by the day. I get the feeling, though, that it’s going to be more than a short-term fix, a bridge to the next growth spurt, as leaning […]

Social media and culture

You remember that old joke? Q: What’s the difference between yogurt and (pick your least-favorite person, organization, country etc.)….? A: Yogurt has culture Organizations and agencies have culture too, but in many cases it’s killing them in the age of social media. There it is: barrelling down the road, and so many companies and agencies […]

Social Media and Nonprofits

It’s amazing how a thoughtful discussion of social media strategies and tactics relating to nonprofits can get derailed by the word “Twitter.” But that’s what happened Thursday in San Francisco at a very interesting and education event put on by the Council of Public Relations Firms. It wasn’t a derailment, but it was emblematic of […]

The Gig Economy

I first heard it from editor, friend and colleague Jackie Damian last year: The Gig Economy. A nice, tight description for what upwards of 10 million Americans find themselves today: underemployed.On the one hand, it’s the direct result of the mortgage/banking/lending/politics/governing meltdown that hit its stride last fall.On the other hand, though, this has been […]

Interesting times; new role

After 18 months at Blanc & Otus, I’m moving into a consulting role for the PR firm. I will continue to create great content for B&O clients, which includes thought-leadership pieces, white papers and blogging services. I also will run messaging and positioning sessions for clients and conduct media training. And I’m on the hunt […]

The Reading Habit

Roger Ebert’s reading newspapers again. We can all exhale.But Roger’s not the issue. He’s an old ink-stained wretch like some of us (and, man, can he transform the mighty pen into sword it when he needs to!)My kids aren’t even the issue. They grew up in a family of newspaper, magazine and book readers and […]

What I meant was…

TechInsights CEO Paul Miller called me out (in a manner of speaking) on my post last week on alternative-publishing approaches. His point is it’s about the audience, not about who’s doing the content creation.Here’s what I said in my response: I don’t disagree with your post at all (you can’t wash away 25 years as […]

Forrester’s Social Computing Predictions for 2009

The social media analysts at Forrester Research released their Top Social Computing Predictions for 2009 yesterday, and, in a nutshell, this is the year it all comes together. Time will tell, of course. Here’s my take on some of the take-aways in the report. Social technology becomes universalSure but for most companies, 2009 is really […]

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