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	<title> &#187; social media</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>The world&#8217;s most dogged industry</title>
		<link>http://greeleysghost.brian-fuller.com/2011/12/14/the-worlds-most-dogged-industry/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/12/14/the-worlds-most-dogged-industry/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 19:36:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Andrew Rossi]]></category>
		<category><![CDATA[David Carr]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Page One]]></category>
		<category><![CDATA[social reader]]></category>
		<category><![CDATA[Washington Post]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1724</guid>
		<description><![CDATA[The newspaper industry is nothing if not dogged. It&#8217;s been savaged by multiple IEDs on Evolutionary Road&#8211;the Internet, mobile phones, video, podcasts, two major recessions in 10 years&#8211;and it&#8217;s still alive. Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/03/02/industry-events-need-to-get-more-social/' rel='bookmark' title='Permanent Link: Industry events need to get more social'>Industry events need to get more social</a> <small>If we think publishing is turmoil, why not take a...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/12/18/the-future-of-media-not-as-bad-as-you-think/' rel='bookmark' title='Permanent Link: The future of media? Not as bad as you think'>The future of media? Not as bad as you think</a> <small>What&#8217;s the future of media? Michael Arrington worries about the...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
</ol>]]></description>
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		<item>
		<title>About those emailed holiday greetings&#8230;</title>
		<link>http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 00:08:55 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Blue Mountain]]></category>
		<category><![CDATA[e-cards]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[holiday greetings]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1707</guid>
		<description><![CDATA[I&#8217;ll admit: I&#8217;ve come full circle. Fifteen years ago or so, I wondered aloud why so many PR agencies and companies still sent, through the U.S. Postal Service, holiday greeting cards. In those days we still got barrels-full of snail mail every day, and the far more efficient and green email was just beginning to [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/' rel='bookmark' title='Permanent Link: Marketing old-school'>Marketing old-school</a> <small>Summary: In building marketing and communications campaigns, great companies don&#8217;t...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Engineers and social media: the saga continues</title>
		<link>http://greeleysghost.brian-fuller.com/2011/06/22/engineers-and-social-media-the-saga-continues/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/06/22/engineers-and-social-media-the-saga-continues/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 03:53:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#48DAC]]></category>
		<category><![CDATA[cadence]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[design automation]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[joe hupcey]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1646</guid>
		<description><![CDATA[At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe&#8217;s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/11/18/social-media-and-engineers-waste-of-time/' rel='bookmark' title='Permanent Link: Social media and engineers: Waste of time?'>Social media and engineers: Waste of time?</a> <small>Props to EDAC&#8217;s Emerging Companies Committee for hosting a panel...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2011/06/22/engineers-and-social-media-the-saga-continues/feed/</wfw:commentRss>
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		<title>Mike, king of PixelGlacier</title>
		<link>http://greeleysghost.brian-fuller.com/2011/06/22/mike-king-of-ooze-glacier/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/06/22/mike-king-of-ooze-glacier/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:53:37 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/2011/06/22/mike-king-of-ooze-glacier/</guid>
		<description><![CDATA[Who is this man? This is Michael Torpea of PixelGlacier, a fantastic design/development house out of St. Louis that&#8217;s working with us at UBM Electronics to build the Drive for Innovation site. Mike makes sites pretty; his partner, co-founder and co-king Jacob Hawkins makes it work. Why the photo? He and I were running our [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2007/08/22/peggy-jack-mike-and-the-education-smack-down/' rel='bookmark' title='Permanent Link: Peggy, Jack, Mike and the education smack-down'>Peggy, Jack, Mike and the education smack-down</a> <small>I tipped my former colleague, Mike Santarini, at EDN to...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2008/04/24/the-king-of-beer-blogs/' rel='bookmark' title='Permanent Link: The King of Beer (blogs)'>The King of Beer (blogs)</a> <small>We&#8217;ve talked here and elsewhere about the &#8220;company is the...</small></li>
</ol>]]></description>
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		<title>How to build audience engagement from scratch</title>
		<link>http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/#comments</comments>
		<pubDate>Fri, 20 May 2011 17:31:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[DFI]]></category>
		<category><![CDATA[Drive for Innovation]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[Jules Verne]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[UBM Electronics]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1624</guid>
		<description><![CDATA[The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/' rel='bookmark' title='Permanent Link: EDN closes the audience gap with EE Times'>EDN closes the audience gap with EE Times</a> <small>Update: Note that the Compete.com data cited in this post...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/01/04/my-new-years-blogging-resolution-2/' rel='bookmark' title='Permanent Link: My New Year&#8217;s Blogging Resolution'>My New Year&#8217;s Blogging Resolution</a> <small>It&#8217;s simple: Suck less. A lot of things happened in...</small></li>
</ol>]]></description>
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		<title>Do it right or go home</title>
		<link>http://greeleysghost.brian-fuller.com/2011/01/07/do-it-right-or-go-home/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/01/07/do-it-right-or-go-home/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 17:06:59 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Ascellerant]]></category>
		<category><![CDATA[Bob Leonard]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[embedded systems]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1587</guid>
		<description><![CDATA[These are my New Year&#8217;s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said &#8220;it&#8217;s all about your products.&#8221; You took the advice [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2011/01/07/do-it-right-or-go-home/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social media and engineers: Waste of time?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/11/18/social-media-and-engineers-waste-of-time/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/11/18/social-media-and-engineers-waste-of-time/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 01:21:08 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1529</guid>
		<description><![CDATA[Props to EDAC&#8217;s Emerging Companies Committee for hosting a panel last week on social media. It&#8217;s clearly still in its infancy in the electronics B:B space, and the audience is unique (engineers are among the smartest folks in the room but not the most social). The presentation is worth your time, with a range of [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2011/06/22/engineers-and-social-media-the-saga-continues/' rel='bookmark' title='Permanent Link: Engineers and social media: the saga continues'>Engineers and social media: the saga continues</a> <small>At Design Automation Conference a few weeks ago, I grabbed...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The sound of change</title>
		<link>http://greeleysghost.brian-fuller.com/2010/08/27/the-sound-of-change/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/08/27/the-sound-of-change/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 14:00:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1487</guid>
		<description><![CDATA[You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there&#8217;s music in the distance. Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week [...]


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<li><a href='http://greeleysghost.brian-fuller.com/2010/08/09/its-the-medium-is-the-message-stupid/' rel='bookmark' title='Permanent Link: It&#8217;s the medium is the message, stupid'>It&#8217;s the medium is the message, stupid</a> <small>L. Gordon Crovitz, writing in today&#8217;s Wall Street Journal (subscription...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/06/03/saint-steven-frets-about-blogger-nation/' rel='bookmark' title='Permanent Link: Saint Steven frets about blogger nation'>Saint Steven frets about blogger nation</a> <small>Steve Jobs could belch and get national play. He did...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Chatting with Karen and Rick on Synopsys&#8217; Conversation Central</title>
		<link>http://greeleysghost.brian-fuller.com/2010/07/29/chatting-with-karen-and-rick-on-synopsys-conversation-central/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/07/29/chatting-with-karen-and-rick-on-synopsys-conversation-central/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 00:35:13 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Conversation Central]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[Karen Bartleson]]></category>
		<category><![CDATA[Rick Jamison]]></category>
		<category><![CDATA[Synopsys]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1456</guid>
		<description><![CDATA[Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we&#8217;re doing and the state of the &#8220;social engineer&#8221; with two of our industry&#8217;s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/' rel='bookmark' title='Permanent Link: Time well spent?'>Time well spent?</a> <small>One in every 4.5 minutes spent online is spent in...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/01/20/dear-trade-press-editors-get-with-the-program/' rel='bookmark' title='Permanent Link: Dear Trade Press Editors: Get with the Program'>Dear Trade Press Editors: Get with the Program</a> <small>This is an open letter to members of my favorite...</small></li>
</ol>]]></description>
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		<title>Time well spent?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:30:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#47DAC]]></category>
		<category><![CDATA[#conversationcentral]]></category>
		<category><![CDATA[#eetwebinars]]></category>
		<category><![CDATA[#snps]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Synopsys]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1433</guid>
		<description><![CDATA[One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That&#8217;s engagement. It&#8217;s too bad that&#8217;s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web [...]


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<li><a href='http://greeleysghost.brian-fuller.com/2011/01/07/do-it-right-or-go-home/' rel='bookmark' title='Permanent Link: Do it right or go home'>Do it right or go home</a> <small>These are my New Year&#8217;s resolutions for electronics B:B marketing:...</small></li>
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