The world’s most dogged industry
The newspaper industry is nothing if not dogged. It’s been savaged by multiple IEDs on Evolutionary Road–the Internet, mobile phones, video, podcasts, two major recessions in 10 years–and it’s still alive. Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these [...]
About those emailed holiday greetings…
I’ll admit: I’ve come full circle. Fifteen years ago or so, I wondered aloud why so many PR agencies and companies still sent, through the U.S. Postal Service, holiday greeting cards. In those days we still got barrels-full of snail mail every day, and the far more efficient and green email was just beginning to [...]
Engineers and social media: the saga continues
At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe’s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique [...]
Mike, king of PixelGlacier
Who is this man? This is Michael Torpea of PixelGlacier, a fantastic design/development house out of St. Louis that’s working with us at UBM Electronics to build the Drive for Innovation site. Mike makes sites pretty; his partner, co-founder and co-king Jacob Hawkins makes it work. Why the photo? He and I were running our [...]
How to build audience engagement from scratch
The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to [...]
Do it right or go home
These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice [...]
Social media and engineers: Waste of time?
Props to EDAC’s Emerging Companies Committee for hosting a panel last week on social media. It’s clearly still in its infancy in the electronics B:B space, and the audience is unique (engineers are among the smartest folks in the room but not the most social). The presentation is worth your time, with a range of [...]
The sound of change
You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there’s music in the distance. Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week [...]
Chatting with Karen and Rick on Synopsys’ Conversation Central
Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we’re doing and the state of the “social engineer” with two of our industry’s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its [...]
Time well spent?
One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web [...]
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