Brian Fuller's blog on the media, marketing and content creation

The more things change…

All you need to do in this exercise is replace newspaper or journal with digital or social feed. Check it out and then guess what decade this was published. “Our newspapers are overwhelmed with material that is of no importance. The obvious remedy for this would be more intelligent direction in the collection of news, […]

New social-media tools for journalists

I can’t remember where I came across Mindy McAdams and why I subscribe to her blog feed, but it’s been worth it. Here’s a great post with a number of handy tools for digital journalists… You’ve hopefully heard of most of them (I’d add Storify to her list of curation tools; I’ve been playing with […]

The world’s most dogged industry

The newspaper industry is nothing if not dogged. It’s been savaged by multiple IEDs on Evolutionary Road–the Internet, mobile phones, video, podcasts, two major recessions in 10 years–and it’s still alive. Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these […]

About those emailed holiday greetings…

I’ll admit: I’ve come full circle. Fifteen years ago or so, I wondered aloud why so many PR agencies and companies still sent, through the U.S. Postal Service, holiday greeting cards. In those days we still got barrels-full of snail mail every day, and the far more efficient and green email was just beginning to […]

Engineers and social media: the saga continues

At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe’s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique […]

Mike, king of PixelGlacier

Who is this man? This is Michael Torpea of PixelGlacier, a fantastic design/development house out of St. Louis that’s working with us at UBM Electronics to build the Drive for Innovation site. Mike makes sites pretty; his partner, co-founder and co-king Jacob Hawkins makes it work. Why the photo? He and I were running our […]

How to build audience engagement from scratch

The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to […]

Do it right or go home

These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice […]

Social media and engineers: Waste of time?

Props to EDAC’s Emerging Companies Committee for hosting a panel last week on social media. It’s clearly still in its infancy in the electronics B:B space, and the audience is unique (engineers are among the smartest folks in the room but not the most social). The presentation is worth your time, with a range of […]

The sound of change

You can kind of hear it in the wind, the sound of change in publishing. The cacophonous clanking of consolidation continues to be sure, but if you listen closely enough there’s music in the distance. Howard Kurtz points at, what I think is, one of the drivers of change in his post earlier this week […]

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