Brian Fuller’s blog on the state of media and communications

Analog Devices Gets More Digital

Summary: Analog Devices today unveiled a new social-media community for its customers, Engineer Zone, designed to drive conversation about digital signal processor (DSP) technologies and products.
Analog Devices is an old-line semiconductor company that’s starting to get more serious about new media. Today the company unveiled a new social media community built on the Jive platform [...]

Social Media Webinar Recap

We didn’t solve major problems or part the seas, but we took a stab at starting a conversation about social media strategies, particularly in the B:B space Tuesday night.
You can check out the archived version of our Webinar here. It involved my old EE Times colleague Steve Paul, longtime editor and Red Sox fan John [...]

The case for trusted content sources

Summary: Marketing departments are doing their best to figure out how to leverage social media and that’s putting major strain on ethics in an age where influential bloggers, tweeters and the like can be bought. Ultimately, good companies want independent and ethical b.s. filters for their messages. Really.

It’s an old story: Reporter-writer accepts free travel, [...]

Is PR broken?

Every few months we find a major blogger throwing down on the PR industry, some constructively, others destructively. Michael Arrington weighed in yesterday, saying “PR as a profession is broken.” Then Marshall Kirkpatrick, who usually writes with a cooler head, suggests that good technology speaks for itself and doesn’t really need PR.
Most of these guys [...]

Back in the saddle

After a month’s hiatus, I’m back in the sturdy saddle of employment, working as senior vice president for Blanc and Otus in San Francisco, with a focus on building out the agency’s new media practice. So far (I started just this past week), it’s a great gig working with great people and trying to figure [...]

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