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	<title> &#187; public relations</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>About those emailed holiday greetings&#8230;</title>
		<link>http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 00:08:55 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Blue Mountain]]></category>
		<category><![CDATA[e-cards]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[holiday greetings]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1707</guid>
		<description><![CDATA[I&#8217;ll admit: I&#8217;ve come full circle. Fifteen years ago or so, I wondered aloud why so many PR agencies and companies still sent, through the U.S. Postal Service, holiday greeting cards. In those days we still got barrels-full of snail mail every day, and the far more efficient and green email was just beginning to [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/' rel='bookmark' title='Permanent Link: Marketing old-school'>Marketing old-school</a> <small>Summary: In building marketing and communications campaigns, great companies don&#8217;t...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Renewal, reinvention and reinvigoration</title>
		<link>http://greeleysghost.brian-fuller.com/2011/01/01/renewal-reinvention-and-reinvigoration/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/01/01/renewal-reinvention-and-reinvigoration/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 19:33:49 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[Dan Blank]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Kevin Brett]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1582</guid>
		<description><![CDATA[We often attach significance (earned or not) to years ending in zero. Such it was (for me) with 2010. I turned 50, celebrated 25 years with the worldâ€™s most excellent woman, sold our house, moved to San Francisco, and changed jobs. (Oh, and my hometown baseball team won its first-ever World Series championship). But the [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/07/21/back-at-ee-times-what-gives/' rel='bookmark' title='Permanent Link: Back at EE Times&#8211;What gives?'>Back at EE Times&#8211;What gives?</a> <small>After three years out of the daily publishing grind, I...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/12/31/good-bye-to-all-that/' rel='bookmark' title='Permanent Link: Good bye to all that'>Good bye to all that</a> <small>Should old acquantaince be forgot? Absolutely. To 2009 and the...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Does the media have any value any more?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/09/11/does-the-media-have-any-value-any-more/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/09/11/does-the-media-have-any-value-any-more/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 19:34:34 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1499</guid>
		<description><![CDATA[That was the question that Sam Whitmore essentially posited in an interview we did recently. He has clients who ask him the question. In short: In an era in which direct-to-customer communications and social media dominates, who needs the media, especially the trade press? My answer, for one, is the vendors themselves. I&#8217;ve written a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/09/28/the-future-of-media-toothpaste-edition/' rel='bookmark' title='Permanent Link: The Future of Media-Toothpaste Edition'>The Future of Media-Toothpaste Edition</a> <small>Can we put the toothpaste back in the tube? Two...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/09/11/does-the-media-have-any-value-any-more/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Tiger Woods&#8217; Branding Problem</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:12:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Elin Nordegren]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1084</guid>
		<description><![CDATA[Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?Â  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>TechInsights&#8217; latest reorganization</title>
		<link>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 15:01:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[public relations]]></category>
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		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Harry Page]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[TechInsights]]></category>
		<category><![CDATA[UBM]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=982</guid>
		<description><![CDATA[TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/' rel='bookmark' title='Permanent Link: A peek at the new EE Times'>A peek at the new EE Times</a> <small>Come spring, EE Times will be reborn, and Electronic Buyerâ€™s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<title>Salivating over Social Media</title>
		<link>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:00:17 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[digital readiness report]]></category>
		<category><![CDATA[Korn Ferry]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[TrendStream]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=853</guid>
		<description><![CDATA[All the cools kids are telling us that social media&#8217;s the place to be. While it&#8217;s a very important channel, it&#8217;s not the end game, and focusing too much on social media misses the point and endangers careers. A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the media?</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:00:37 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
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		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=831</guid>
		<description><![CDATA[I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I&#8217;m a big proponent of vendor-as-publisher strategies, and I&#8217;ll write more about what we&#8217;re doing at [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/' rel='bookmark' title='Permanent Link: The social media culture challenge (second in a series)'>The social media culture challenge (second in a series)</a> <small>Whatâ€™s the biggest cause of infant mortality among social media...</small></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The social media culture challenge (second in a series)</title>
		<link>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/08/04/the-social-media-culture-challenge-second-in-a-series/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 13:00:32 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
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		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=798</guid>
		<description><![CDATA[Whatâ€™s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work? The cultural struggle over social media (questions today are [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/03/05/social-media-and-culture/' rel='bookmark' title='Permanent Link: Social media and culture'>Social media and culture</a> <small>You remember that old joke? Q: What&#8217;s the difference between...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/02/salivating-over-social-media/' rel='bookmark' title='Permanent Link: Salivating over Social Media'>Salivating over Social Media</a> <small>All the cools kids are telling us that social media&#8217;s...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/10/social-media-webinar-recap/' rel='bookmark' title='Permanent Link: Social Media Webinar Recap'>Social Media Webinar Recap</a> <small>We didn&#8217;t solve major problems or part the seas, but...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>DAC, EDA and the Unbearable Lightness of Blogging</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 23:00:33 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
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		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=769</guid>
		<description><![CDATA[Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies arenâ€™t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world. I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
</ol>]]></description>
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		<slash:comments>11</slash:comments>
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		<title>The Changing Media Landscape at DAC</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 17:27:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
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		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=751</guid>
		<description><![CDATA[Arguably the highlight of this year&#8217;s Design Automation Conference (#46, if you&#8217;re counting and arguably the first &#8220;social media&#8221; DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]


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</ol>]]></description>
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