Brian Fuller’s blog on the state of media and communications

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem? 
The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]

Salivating over Social Media

All the cools kids are telling us that social media’s the place to be. While it’s a very important channel, it’s not the end game, and focusing too much on social media misses the point and endangers careers.
A very interesting recent study (the 2009 Digital Readiness Report) shows why social media salivating is not social [...]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world.

I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong convention [...]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]

Social media’s rising impact in the engineering world

Perhaps because I blather on about it, Suzanne Defree at EDN asked to write a piece about what’s going on regarding social media in the electronics engineering world. She posted the story last week, and I haven’t had a chance to call it out because I was out of the country (Costa Rica, where sand [...]

Managing the Chaos of Twitter: Real-time Search

The more you get into Twitter, presumably the more people you follow. This quickly becomes a scaling problem as hundreds, if not thousands of messages can stream through your feed throughout a given day. If you’re like most people, you may check Twitter once a day. You see the top few tweets but to go [...]

The Bloom is off the Twitter Rose…Finally

You’re probably familiar with those great time-to-market-saturation charts that pop up in PowerPoint presentations every so often. It took, for example, a number of decades for the telephone to penetrate the majority of homes; fewer decades for the radio, fewer still for TVs, VCRs, and cell phones.
The same might be applied to social media platforms.Twitter’s [...]

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