Brian Fuller's blog on the media, marketing and content creation

The world’s most dogged industry

The newspaper industry is nothing if not dogged. It’s been savaged by multiple IEDs on Evolutionary Road–the Internet, mobile phones, video, podcasts, two major recessions in 10 years–and it’s still alive. Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these […]

Author photos must go

Here’s a suggestion for newspapers that want to reinvent themselves as they’ve evolving in the digital age: get rid of author pictures. You know the ones I’m talking about: They’re outsized photos of head shots of columnists or authors that take up a lot of valuable page real estate in print. Second, I’d rather not […]

Dear Mr. Cameron: Regulate this

One of the most stunning pieces of media news in our times is being followed with another piece of stunning news. News Corp. announced this week that it is shutting down the 168-year-old News of the World newspaper in an attempt to limit the damage from the publication’s involvement in hacking into citizens’ phones for […]

We’re increasingly paying for content–yay

It’s taken time, but we’re starting to scoop the toothpaste back in the tube. Pew Research reports today that two thirds of us are willing to pay for online content, and the average user spends about $10 a month on such content. That’s good news for those of us trying to monetize what we think […]

Back at EE Times–What gives?

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times. As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month). I spent the […]

National Enquirer Schools Mainstream Media; Film at 11

In times as weird as these, it’s perhaps not surprising that one publication doing real journalism is — gasp — the National Enquirer. Ok, maybe its former editor in chief, David Perel, is a bit defensive this morning, but his point is well taken. Perel writes about his publication’s tireless efforts to break former presidential […]

Dear Trade Press Editors: Get with the Program

This is an open letter to members of my favorite guild, the trade press. Ladies and gentlemen: Please get with the program. It’s 2010 and it’s time to morph your tremendous skills into the modern age, where social media is keenly important to your medium. This is not just about creating a Twitter feed and […]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program. The Wall Street Journal reported this week: A year-end flurry of ad spending helped moderate steep declines […]

The future of media? Not as bad as you think

What’s the future of media? Michael Arrington worries about the end of hand-crafted content. So what really scares me? It’s the rise of fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today. It’s the rise of cheap, disposable content on a mass scale, force […]

What’s killing newspapers? Newsrooms

The last two mornings, I’ve arisen before sunrise, I shuffled out into the chill, damp air and seen the most amazing sight in front of our garage: a pig…. …with lipstick. I have heard about pigs with lipstick; read about pigs with lipstick but until this morning had never seen a pig with lipstick. In […]

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