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	<title> &#187; marketing</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>How to build audience engagement from scratch</title>
		<link>http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/#comments</comments>
		<pubDate>Fri, 20 May 2011 17:31:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[DFI]]></category>
		<category><![CDATA[Drive for Innovation]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[Jules Verne]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[UBM Electronics]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1624</guid>
		<description><![CDATA[The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/02/05/edn-closes-the-audience-gap-with-ee-times/' rel='bookmark' title='Permanent Link: EDN closes the audience gap with EE Times'>EDN closes the audience gap with EE Times</a> <small>Update: Note that the Compete.com data cited in this post...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2010/01/04/my-new-years-blogging-resolution-2/' rel='bookmark' title='Permanent Link: My New Year&#8217;s Blogging Resolution'>My New Year&#8217;s Blogging Resolution</a> <small>It&#8217;s simple: Suck less. A lot of things happened in...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are you nuts?</title>
		<link>http://greeleysghost.brian-fuller.com/2011/05/18/driving-a-chevy-volt-across-country/</link>
		<comments>http://greeleysghost.brian-fuller.com/2011/05/18/driving-a-chevy-volt-across-country/#comments</comments>
		<pubDate>Wed, 18 May 2011 20:39:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[Drive for Innovation]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[electric vehicles]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1601</guid>
		<description><![CDATA[Yes. We&#8217;re driving a Chevy Volt across country, starting in July. Our YouTube video below gives you a little of the backstory. In short, we want to celebrate innovation in electronics and got a fantastic, visionary sponsor to foot the bill. For me, this represents not only a truly epic road trip but a fantastic [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2011/06/22/mike-king-of-ooze-glacier/' rel='bookmark' title='Permanent Link: Mike, king of PixelGlacier'>Mike, king of PixelGlacier</a> <small>Who is this man? This is Michael Torpea of PixelGlacier,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/' rel='bookmark' title='Permanent Link: How to build audience engagement from scratch'>How to build audience engagement from scratch</a> <small>The fundamental difference between media now and media 15 years...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/12/streaming-consciousness/' rel='bookmark' title='Permanent Link: Streaming Consciousness'>Streaming Consciousness</a> <small>Summary: Hardware and software technology has matured sufficiently to bring...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2011/05/18/driving-a-chevy-volt-across-country/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time well spent?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:30:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#47DAC]]></category>
		<category><![CDATA[#conversationcentral]]></category>
		<category><![CDATA[#eetwebinars]]></category>
		<category><![CDATA[#snps]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Synopsys]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1433</guid>
		<description><![CDATA[One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That&#8217;s engagement. It&#8217;s too bad that&#8217;s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2011/01/07/do-it-right-or-go-home/' rel='bookmark' title='Permanent Link: Do it right or go home'>Do it right or go home</a> <small>These are my New Year&#8217;s resolutions for electronics B:B marketing:...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/06/19/the-bloom-is-off-the-twitter-rosefinally/' rel='bookmark' title='Permanent Link: The Bloom is off the Twitter Rose&#8230;Finally'>The Bloom is off the Twitter Rose&#8230;Finally</a> <small>You&#8217;re probably familiar with those great time-to-market-saturation charts that pop...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/06/17/time-well-spent/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Great (Print-Online) Debate (Cage Match Edition)</title>
		<link>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 04:32:48 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Conversation Central]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[Design Automation Conference]]></category>
		<category><![CDATA[low-powerdesign.com]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[RTC Group]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Synopsys]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1405</guid>
		<description><![CDATA[In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan&#8217;s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/11/30/great-insights-from-five-social-media-studs/' rel='bookmark' title='Permanent Link: Great insights from five social media studs'>Great insights from five social media studs</a> <small>Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/06/14/the-great-print-online-debate-cage-match-edition/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>Where the editors are</title>
		<link>http://greeleysghost.brian-fuller.com/2010/04/07/where-the-editors-are/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/04/07/where-the-editors-are/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:00:47 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[cmo.com]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[omniture]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1352</guid>
		<description><![CDATA[The great editorial diaspora is yielding some interesting stories. While there&#8217;s still plenty of pain out there among seasoned reporters and editors who have lost their jobs in the big meltdown, many are finding their way. They&#8217;re finding their way into marketing, communications and vendor-as-publisher roles where their editorial sense is keenly valued. My old [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/01/20/dear-trade-press-editors-get-with-the-program/' rel='bookmark' title='Permanent Link: Dear Trade Press Editors: Get with the Program'>Dear Trade Press Editors: Get with the Program</a> <small>This is an open letter to members of my favorite...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2011/05/20/how-to-build-audience-engagement-from-scratch/' rel='bookmark' title='Permanent Link: How to build audience engagement from scratch'>How to build audience engagement from scratch</a> <small>The fundamental difference between media now and media 15 years...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/04/07/where-the-editors-are/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>A modest proposal for a new resource in electronics B:B</title>
		<link>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:14:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1339</guid>
		<description><![CDATA[In my communications and community job at Numetrics, Iâ€™m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing Iâ€™m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small>Whatâ€™s the future of electronics B:B journalism? Look no farther...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/08/13/the-gig-economy-part-3/' rel='bookmark' title='Permanent Link: The Gig Economy-Part 3'>The Gig Economy-Part 3</a> <small>I started writing about the Gig Economy some months ago...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/04/01/a-modest-proposal-for-a-new-resource-in-electronics-bb/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Respect the Sabbath</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 05:45:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Actual Cafe]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[digital sabbath]]></category>
		<category><![CDATA[International Dark-Sky Association]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Tom Mahon]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1274</guid>
		<description><![CDATA[Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel. Tom Mahon is one of the most thoughtful guys I&#8217;ve ever encountered. In his own quiet way, he&#8217;s long championed the notion that people need to take [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Marketing old-school</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 03:11:41 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Fujitsu]]></category>
		<category><![CDATA[locomotives]]></category>
		<category><![CDATA[railways]]></category>
		<category><![CDATA[steam engines]]></category>
		<category><![CDATA[trains]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1225</guid>
		<description><![CDATA[Summary: In building marketing and communications campaigns, great companies don&#8217;t throw the baby out with the bathwater. The great thing about immersing yourself in social media is that it&#8217;s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes. The bad thing is it functions as an echo chamber. [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2008/05/02/old-school-new-school-bissinger-vs-leitch/' rel='bookmark' title='Permanent Link: Old School, New School: Bissinger vs. Leitch'>Old School, New School: Bissinger vs. Leitch</a> <small>I stumbled into the Buzz Bissinger-Will Leitch pissing match today,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2011/12/12/about-those-emailed-holiday-greetings/' rel='bookmark' title='Permanent Link: About those emailed holiday greetings&#8230;'>About those emailed holiday greetings&#8230;</a> <small>I&#8217;ll admit: I&#8217;ve come full circle. Fifteen years ago or...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li>
</ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/01/12/marketing-old-school/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>E-Reader mania and the death and rebirth of books</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/23/e-reader-mania-and-the-death-and-rebirth-of-books/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/23/e-reader-mania-and-the-death-and-rebirth-of-books/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 18:30:04 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Nook]]></category>
		<category><![CDATA[Plastic Logic]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Que]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Sony Digital Reader]]></category>
		<category><![CDATA[writers]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1095</guid>
		<description><![CDATA[The gift-giving buzz this year is all about e-readers, which in the short run will wind up like so many Razor Scooters, but in the long run will turn out in the long run to be very useful devices. In the meantime, the disruption the very thought of this platform is causing is intriguing. Rupert [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/08/27/the-sound-of-change/' rel='bookmark' title='Permanent Link: The sound of change'>The sound of change</a> <small>You can kind of hear it in the wind, the...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2009/09/18/flippin-interesting/' rel='bookmark' title='Permanent Link: Flippin&#8217; interesting'>Flippin&#8217; interesting</a> <small>I&#8217;m of two minds about Google. On the one hand,...</small></li>
<li><a href='http://greeleysghost.brian-fuller.com/2008/01/30/the-joy-of-books/' rel='bookmark' title='Permanent Link: The joy of books'>The joy of books</a> <small>We had a feature in the house I grew up...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tiger Woods&#8217; Branding Problem</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:12:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Elin Nordegren]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[Tiger Woods]]></category>

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		<description><![CDATA[Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?Â  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]


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