Brian Fuller's blog on the media, marketing and content creation

‘The Scarecrow’ ad: An epic, cynical story?

Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then read on: ‘The Scarecrow’ is beautifully done, a little long, but compelling. But what strikes me is the underlying cynicism of a […]

What’s EE Times’ Future Now? (And What’s Ours?)

By now, you’ve probably heard: Two cornerstone editors are leaving EE Times. Peter Clarke (London) and Dylan McGrath (San Francisco) are headed off to different pastures to ply their trade, McGrath to IHS and Peter to parts unknown. Those two guys represent half the core staff of EE Times, with Junko Yoshida and Rick Merritt […]

Content marketing’s tipping point in the cloud

Interest in content marketing is exploding today, and it represents a new paradigm in marketing communications and new potential to create more agile communications strategies. Most companies don’t do content marketing well or at all, but that doesn’t mean they won’t. In fact they will do content marketing on a huge scale, but not because […]

Going down the road

Yeah, moving on again. If you’re read Bob Jones’ post at Publitek, Lou Covey’s, or caught a few social-media updates in the past few weeks, you’re hip to the news that I left UBM Tech and the EBN editor-in-chief role for the role of editor-in-chief at Cadence, the EDA giant.  Again? Yep. Five years ago […]

How to build audience engagement from scratch

The fundamental difference between media now and media 15 years ago is proximity and data. The rise of digital publishing put readers in touch with reporters instantly via comments. The feedback loop was squeezed immensely; in some cases, it tightened like a noose around the necks of reporters and editors too siloed to listen to […]

Are you nuts?

Yes. We’re driving a Chevy Volt across country, starting in July. Our YouTube video below gives you a little of the backstory. In short, we want to celebrate innovation in electronics and got a fantastic, visionary sponsor to foot the bill. For me, this represents not only a truly epic road trip but a fantastic […]

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web […]

The Great (Print-Online) Debate (Cage Match Edition)

In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan’s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, […]

Where the editors are

The great editorial diaspora is yielding some interesting stories. While there’s still plenty of pain out there among seasoned reporters and editors who have lost their jobs in the big meltdown, many are finding their way. They’re finding their way into marketing, communications and vendor-as-publisher roles where their editorial sense is keenly valued. My old […]

A modest proposal for a new resource in electronics B:B

In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience […]

keep looking »
  • Sunset in the Sunset

    Sunset in the Sunset
  • Recent Comments