Brian Fuller's blog on the media, marketing and content creation

Time well spent?

One in every 4.5 minutes spent online is spent in a social network or in a blog, according to a study released yesterday by Nielsen. That’s engagement. It’s too bad that’s not translating into the engineering B:B space. Semiconductor and EDA companies have invested millions in the past 5-10 years not only revamping their Web […]

The Great (Print-Online) Debate (Cage Match Edition)

In one corner, John Donovan, the crafty veteran (he of low-powerdesign.com), sat eyeing his opponent, rubbing his Everlast gloves together in anticipation; in the other, another crafty veteran, John Reardon, Donovan’s ex-boss at RTC Group, glared, as he shuffled his laced-up, ankle-high shoes on the canvas. In between them sat a third veteran, Rick Jamison, […]

The rewiring of our brains

Are our brains going haywire? There’s been a lot of buzz about the latest weigh-in on the gadget-addiction theme: The New York Times’ piece Sunday Hooked on Gadgets, Paying a Mental Price. Scientists say juggling e-mail, phone calls and other incoming information can change how people think and behave. They say our ability to focus […]

Saint Steven frets about blogger nation

Steve Jobs could belch and get national play. He did so this week at All Things D, where he said he doesn’t want to see us descend into a nation of bloggers. We must do everything in our power to find ways The New York Times, The Wall Street Journal, etc. can continue to get […]

Good Times

It’s been a while, yes. We’re selling our house and moving to San Francisco (more on that in a later post) so the past month has been, to say the least, busy. Then there’s that work thing. At Numetrics, we’ve been working diligently to launch a new software product, and that’s just crazy nuts. Which […]

A modest proposal for a new resource in electronics B:B

In my communications and community job at Numetrics, I’m learning lots of new things about how to market and communicate in the electronics B:B space. The main thing I’m learning is that we have few resources in this industry to do our job well. Ours is a unique audience (engineers) and niches within that audience […]

Industry events need to get more social

If we think publishing is turmoil, why not take a look at traditional live industry events? I thought of this after spending part of the day today at one of my favorite annual events, Semico’s Summit, this year called the Semico Outlook because they held it for just one day and founder Jim Feldhan and […]

EDN closes the audience gap with EE Times

Update: Note that the Compete.com data cited in this post and the chart come from 2 million Compete.com users in North America. The numbers are not represented as absolutes of EE Times or EDN actual traffic, which a subscription company like Omniture can provide, but as projections. These numbers are only used to show a […]

A peek at the new EE Times

Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions. It’s a bold, […]

Marketing old-school

Summary: In building marketing and communications campaigns, great companies don’t throw the baby out with the bathwater. The great thing about immersing yourself in social media is that it’s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes. The bad thing is it functions as an echo chamber. […]

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