Brian Fuller’s blog on the state of media and communications

A peek at the new EE Times

Come spring, EE Times will be reborn, and Electronic Buyer’s News will be resurrected. That was the message EE Times Group CEO Paul Miller delivered last week during meetings in Irvine, Calif., and Santa Clara, Calif., as he gave audiences a sneak peek at the new network’s look, feel and value propositions.
It’s a [...]

Marketing old-school

Summary: In building marketing and communications campaigns, great companies don’t throw the baby out with the bathwater.
The great thing about immersing yourself in social media is that it’s a fantastic, real-time, global source for information especially pertaining to using social media for marketing purposes.
The bad thing is it functions as an echo chamber. Voices [...]

Great insights from five social media studs

Rick Jamison (Twitter: rickjamison), social media kingpin at Synopsys, has been quietly doing the industry an enormous service with a series of interviews he’s posted to his Synopsys Listening Post blog. Of course you’d expect me to wax lyrically here since he just sweet-talked me into doing one, but I’m a sucker for guys who [...]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]

The Future of Media-Toothpaste Edition

Can we put the toothpaste back in the tube?
Two great opinion pieces I read over the weekend raised that question in my pointy little head. Kevin Morris, of FPGA Journal, and Peter Kann, former publisher of The Wall Street Journal and Dow Jones chairman, weigh in from slightly different perspectives on the devolution of the [...]

Where’s the media?

I have a unique perch these days: I blog here and other places and am now building a community/social media strategy at Numetrics. I straddle the worlds of media and publicity/marketing, which is not a dull place to be. I’m a big proponent of vendor-as-publisher strategies, and I’ll write more about what we’re doing at [...]

The Gig Economy-Part 3

I started writing about the Gig Economy some months ago when the fates waved their wands and directed me to consulting and freelance. That changed dramatically this week when I sat down in a new cube down the Silicon Valley to run communications, community and social media for a specialized software company called Numetrics. While [...]

The social media culture challenge (second in a series)

What’s the biggest cause of infant mortality among social media strategies? Culture. Social media strategies, like babies, need a lot of care and feeding early on by engaged people. But not everyone gets social media. How does a large organization with entrenched culture make it work?

The cultural struggle over social media (questions today are mostly [...]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world.

I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong convention [...]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]

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