Brian Fuller's blog on the media, marketing and content creation

Should More Semiconductor, EDA Startups Look to Kickstarter?

Unless you've been trekking in the Himalayas the past decade, you've noticed a big change in the nature of semiconductor and EDA startups. (And if you have been out wandering, welcome back! There's some cool new mobile technology you're going to want to know about). Semiconductor and EDA startup companies are being funded differently, and, […]

Engineers and social media: the saga continues

At Design Automation Conference a few weeks ago, I grabbed Joe Hupcey of Cadence and got him in front of our cameras to talk about our favorite shared topic: social media. Joe’s a longtime observer, a healthy-engineer skeptic and a savvy guy when it comes to figuring out what to use when with this unique […]

Are you nuts?

Yes. We’re driving a Chevy Volt across country, starting in July. Our YouTube video below gives you a little of the backstory. In short, we want to celebrate innovation in electronics and got a fantastic, visionary sponsor to foot the bill. For me, this represents not only a truly epic road trip but a fantastic […]

Do it right or go home

These are my New Year’s resolutions for electronics B:B marketing: 1. Get some new threads. You spent scads of money in the past decade sprucing up your sites from the awkward, pigeon-toed beginnings of the 1990s to something close to Web 2.0. The site consultants said “it’s all about your products.” You took the advice […]

What’s up with EE Times and EDN?

Now that the merger between UBM and Canon Communications is final, we can start to field the questions about what’s up at EE Times and EDN, the latter of which was acquired by Canon earlier this year. Since the deal was first announced, there was some hand-wringing that suggested that the EE Times Group (now […]

Social media and engineers: Waste of time?

Props to EDAC’s Emerging Companies Committee for hosting a panel last week on social media. It’s clearly still in its infancy in the electronics B:B space, and the audience is unique (engineers are among the smartest folks in the room but not the most social). The presentation is worth your time, with a range of […]

Up and to the right

Remember this chart? My new/old boss, Paul Miller does. He humorously called this post out in a recent management meeting. After it first posted, he made a good point that I had not given enough context about Compete.com and was unfairly representing EE Times traffic. Point taken and corrected. Compete metrics come from people who […]

It’s the medium is the message, stupid

L. Gordon Crovitz, writing in today’s Wall Street Journal (subscription required), puts it simply: “It’s ideas that count, not how they’re transmitted.” This is a closing line in a column about e-books and the iPad. That a “print” journalist makes this comment directly and without pussy-footing around with adverbs is a testament to how far […]

Chatting with Karen and Rick on Synopsys’ Conversation Central

Just after jumping back into the fray at EE Times last week, I had a chance to talk about what we’re doing and the state of the “social engineer” with two of our industry’s leading communicators and social media mavens: Karen Bartleson and Rick Jamison at Synopsys. Their Conversation Central programming has expanded from its […]

Back at EE Times–What gives?

After three years out of the daily publishing grind, I re-entered the troposphere this week as Products Strategist for EE Times. As my old man used to say, “Absence makes the heart grow fonder.” (I think he used to say that each year near the end of his one mandatory no-drinking month). I spent the […]

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