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	<title> &#187; advertising</title>
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	<link>http://greeleysghost.brian-fuller.com</link>
	<description>Brian Fuller's blog on the state of media and communications</description>
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		<title>Respect the Sabbath</title>
		<link>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 05:45:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Actual Cafe]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[digital sabbath]]></category>
		<category><![CDATA[International Dark-Sky Association]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Tom Mahon]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1274</guid>
		<description><![CDATA[Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel.
Tom Mahon is one of the most thoughtful guys I&#8217;ve ever encountered. In his own quiet way, he&#8217;s long championed the notion that people need to take a [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/02/07/respect-the-sabbath/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Has the advertising free-fall slowed?</title>
		<link>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/</link>
		<comments>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:28:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[John Janedis]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SeeClickFix]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1211</guid>
		<description><![CDATA[Don&#8217;t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program.
The Wall Street Journal reported this week:
A year-end flurry of ad spending helped moderate steep declines at some [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2008/10/31/the-end-of-advertising/' rel='bookmark' title='Permanent Link: The end of advertising?'>The end of advertising?</a> <small>&#8230;Maybe as we&#8217;ve known it.Jack Myers is a well-known advertising-industry...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/27/the-future-of-news-is-pretty-clear/' rel='bookmark' title='Permanent Link: The Future of News (is &#8220;pretty clear&#8221;)'>The Future of News (is &#8220;pretty clear&#8221;)</a> <small>Summary: The future of news needs not only to leverage...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/' rel='bookmark' title='Permanent Link: The Future of Newspapers&#8211;Spreadsheet Edition'>The Future of Newspapers&#8211;Spreadsheet Edition</a> <small>Really interesting piece from Peter Kafka in All Things Digital...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2010/01/07/has-the-advertising-free-fall-slowed/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tiger Woods&#8217; Branding Problem</title>
		<link>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:12:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Elin Nordegren]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=1084</guid>
		<description><![CDATA[Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?  
The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/' rel='bookmark' title='Permanent Link: Out of Joost'>Out of Joost</a> <small>Joost, the online video-sharing service founded by Skype founders Nik...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/12/10/tiger-woods-branding-problem/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>TechInsights&#8217; latest reorganization</title>
		<link>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 15:01:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[EE Times]]></category>
		<category><![CDATA[EE Times Group]]></category>
		<category><![CDATA[Harry Page]]></category>
		<category><![CDATA[Paul Miller]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[TechInsights]]></category>
		<category><![CDATA[UBM]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=982</guid>
		<description><![CDATA[TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2010/02/03/a-peek-at-the-new-ee-times/' rel='bookmark' title='Permanent Link: A peek at the new EE Times'>A peek at the new EE Times</a> <small>Come spring, EE Times will be reborn, and Electronic Buyer’s...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<title>Gourmet magazine&#8217;s death and the wisdom of crowds</title>
		<link>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:45:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Cook's Illustrated]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[lifestyle magazines]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=972</guid>
		<description><![CDATA[Summary: The tenets of matching audience to publication or “content” don’t change. The lesson of Gourmet magazine’s demise is that you shift your content away from your core audience at your own peril. 
My initial reaction to the shuttering of 68-year-old Gourmet magazine was simply to shake my head. How do advertisers turn their backs [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2008/03/09/the-wisdom-of-professionals/' rel='bookmark' title='Permanent Link: The wisdom of professionals'>The wisdom of professionals</a> <small>Lou Covey bird-dogs the Newsweek article that maybe, just maybe,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2008/06/06/ee-times-moving-to-magazine-format/' rel='bookmark' title='Permanent Link: EE Times moving to magazine format'>EE Times moving to magazine format</a> <small>EE Times, the No. 1 publication for the global electronics...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2008/08/03/ee-times-the-magazine/' rel='bookmark' title='Permanent Link: EE Times, the magazine'>EE Times, the magazine</a> <small>It&#8217;s been several weeks since EE Times went to magazine...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/10/06/gourmet-magazines-death-and-the-wisdom-of-crowds/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>DAC, EDA and the Unbearable Lightness of Blogging</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 23:00:33 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[DAC]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[Synopsys]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=769</guid>
		<description><![CDATA[Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world.

I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong convention [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2010/07/29/chatting-with-karen-and-rick-on-synopsys-conversation-central/' rel='bookmark' title='Permanent Link: Chatting with Karen and Rick on Synopsys&#8217; Conversation Central'>Chatting with Karen and Rick on Synopsys&#8217; Conversation Central</a> <small>Just after jumping back into the fray at EE Times...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/27/engineer-bloggers-and-the-future-of-the-electronics-conversation/' rel='bookmark' title='Permanent Link: Engineer-bloggers and the future of the electronics conversation'>Engineer-bloggers and the future of the electronics conversation</a> <small> What’s the future of electronics B:B journalism? Look no...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>The Changing Media Landscape at DAC</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 17:27:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Design Automation Conference]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[ustream]]></category>
		<category><![CDATA[vendor as publisher]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=751</guid>
		<description><![CDATA[Arguably the highlight of this year&#8217;s Design Automation Conference (#46, if you&#8217;re counting and arguably the first &#8220;social media&#8221; DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/31/dac-eda-and-the-unbearable-lightness-of-blogging/' rel='bookmark' title='Permanent Link: DAC, EDA and the Unbearable Lightness of Blogging'>DAC, EDA and the Unbearable Lightness of Blogging</a> <small>Summary: The Electronic Design Automation (EDA) industry may be dead...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/16/social-medias-rising-impact-in-the-engineering-world/' rel='bookmark' title='Permanent Link: Social media&#8217;s rising impact in the engineering world'>Social media&#8217;s rising impact in the engineering world</a> <small>Perhaps because I blather on about it, Suzanne Defree at...</small></li></ol>]]></description>
		<wfw:commentRss>http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>B:B Publishing’s Jazz Funeral</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/02/bb-publishing%e2%80%99s-jazz-funeral/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/02/bb-publishing%e2%80%99s-jazz-funeral/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:41:10 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=715</guid>
		<description><![CDATA[Summary: B:B publications in the electronics space continue to fold or shrink, but out of the ashes are rising new publications run by seasoned editors in an era when small, focused and agile define the face of media.
Compound Semiconductor magazine is being put to bed for the last time. Mike Hatcher, the publication’s publisher and [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/02/25/a-simple-rx-for-publishing/' rel='bookmark' title='Permanent Link: A Simple Rx for Publishing'>A Simple Rx for Publishing</a> <small> It&#8217;s getting pretty dire out there. The Seattle Post-Intelligencer...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li></ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Out of Joost</title>
		<link>http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/07/01/out-of-joost/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:00:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Electronics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[joost]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[skype]]></category>

		<guid isPermaLink="false">http://greeleysghost.brian-fuller.com/?p=705</guid>
		<description><![CDATA[Joost, the online video-sharing service founded by Skype founders Nik Zennstrom and Janus Friis, pulled the plug on its original business model. The company, according to The Wall Street Journal, said it would reinvent itself as a whitebox technology provider for companies wanting to publish Internet video under their own brands (Hmm&#8230;. no first-mover advantage [...]


Related posts:<ol><li><a href='http://greeleysghost.brian-fuller.com/2009/07/30/the-changing-media-landscape-at-dac/' rel='bookmark' title='Permanent Link: The Changing Media Landscape at DAC'>The Changing Media Landscape at DAC</a> <small>Arguably the highlight of this year&#8217;s Design Automation Conference (#46,...</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/10/18/techinsights-latest-reorganization/' rel='bookmark' title='Permanent Link: TechInsights&#8217; latest reorganization'>TechInsights&#8217; latest reorganization</a> <small>TechInsights, the former CMP Electronics Group, reorganized again last week....</small></li><li><a href='http://greeleysghost.brian-fuller.com/2009/08/31/wheres-the-media/' rel='bookmark' title='Permanent Link: Where&#8217;s the media?'>Where&#8217;s the media?</a> <small>I have a unique perch these days: I blog here...</small></li></ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>The Future of Newspapers&#8211;Spreadsheet Edition</title>
		<link>http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/</link>
		<comments>http://greeleysghost.brian-fuller.com/2009/06/24/the-future-of-newspapers-spreadsheet-edition/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 01:47:57 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<description><![CDATA[Really interesting piece from Peter Kafka in All Things Digital today in which he talks with Outside.in CEO Mark Josephson. Josephson shares some spreadsheet numbers on a model of a future city newspaper.
It can work. It will have a smaller staff and no printing press, but Josephson argues it can work.
I buy his philosophy almost [...]


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