Brian Fuller's blog on the media, marketing and content creation

‘The Scarecrow’ ad: An epic, cynical story?

Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then read on: ‘The Scarecrow’ is beautifully done, a little long, but compelling. But what strikes me is the underlying cynicism of a […]

The week in media (March 5-11)

A selection of intriguing stories from the week of March 5: [<a href=”http://storify.com/bfuller9/the-day-in-media” target=”_blank”>View the story “The week in media (so far)” on Storify</a>]

What’s up with EE Times and EDN?

Now that the merger between UBM and Canon Communications is final, we can start to field the questions about what’s up at EE Times and EDN, the latter of which was acquired by Canon earlier this year. Since the deal was first announced, there was some hand-wringing that suggested that the EE Times Group (now […]

Respect the Sabbath

Summary: Longtime cries for a digital Sabbath are getting louder, but we think more broadly as humans become cogs in an increasingly pervasive, pernicious 24-hour multimedia marketing wheel. Tom Mahon is one of the most thoughtful guys I’ve ever encountered. In his own quiet way, he’s long championed the notion that people need to take […]

Has the advertising free-fall slowed?

Don’t break out the Champagne just yet, but signs are emerging that perhaps the advertising collapse for newspapers and magazines is slowing and leveling off. Still, publications have a long way to go to get with the program. The Wall Street Journal reported this week: A year-end flurry of ad spending helped moderate steep declines […]

Tiger Woods’ Branding Problem

Does Tiger Woods have a branding problem or do brands have a Tiger Woods problem?  The Woods story will be one of the most important lessons in brand management in recent years simply because everything is so outsized: Woods as a personality and pitchman is big; the brands are big; the infidelity story is salacious. […]

TechInsights’ latest reorganization

TechInsights, the former CMP Electronics Group, reorganized again last week. The news went largely uncommented on, which, in one sense was not surprising: The company has reorganized in recent years with a frequency by which one could set a watch. However, this one is important because it should, within a very short time frame, show […]

Gourmet magazine’s death and the wisdom of crowds

Summary: The tenets of matching audience to publication or “content” don’t change. The lesson of Gourmet magazine’s demise is that you shift your content away from your core audience at your own peril. My initial reaction to the shuttering of 68-year-old Gourmet magazine was simply to shake my head. How do advertisers turn their backs […]

DAC, EDA and the Unbearable Lightness of Blogging

Summary: The Electronic Design Automation (EDA) industry may be dead (or dormant) but its communications strategies aren’t. Engineer- and corporate-bloggers are finding their way very quickly through the evolving social media world. I pulled up to the Moscone Center for the 46th DAC this week and thought for a moment I was at the wrong […]

The Changing Media Landscape at DAC

Arguably the highlight of this year’s Design Automation Conference (#46, if you’re counting and arguably the first “social media” DAC) was a program put together by Synopsys (kudos to Karen Bartleson, Rick Jamison and Yvette Huygen) called Conversation Central. It had a series of kitchen-table talks from engineer-bloggers and media folks on the changing nature […]

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