Brian Fuller's blog on the media, marketing and content creation

About

I started Greeley’s Ghost in 2006 on Blogger to write and start conversations about the changing nature of media. Its title took inspiration from the great 19th century newspapebrian-zen-photo2r editor, Horace Greeley, who was ahead of his time in many ways and is remembered for his line: “Go West, young man.” When Greeley’s Ghost launched, blogs were starting to come into their own in the public’s mind, but Facebook was confined to the college crowd and Twitter didn’t exist. Today, social media is exploding; traditional media imploding. Somewhere, the landscape will settle for a time (or not). But it sure is fun to watch and document.

The rest of the story goes something like this:

I’ve been a reporter and editor for 30 years.  I started out in the wire service business (UPI) and specialized over the years, moving into business and then technology reporting. I spent the better part of 20 years at EE Times in various roles including editor-in-chief and publisher.

Outside of publishing, I served as senior vice president for Digital Media and Content Creation at Blanc & Otus, where I used my traditional publishing and digital-media expertise to help clients determine the best social-media strategies and tactics for their business goals. I led the agency’s content-creation practice, which included blogging and Twitter services and Web site information architecture support. After that, I was director of communications and community for Numetrics, where I put those same skills to work for a software startup.

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Today, I’m involved in content marketing for Cadence, the big electronic design automation company in San Jose, in the role of editor-in-chief. This position affords me an opportunity to meld that 30 years of experience and build something truly unique in the technology: a coherent vendor-as-publisher strategy.

I was born and raised in San Francisco and received a bachelor’s degree in English from the University of California, Los Angeles (UCLA).

My home page is brian-fuller.com. You can also find frequently on Twitter and LinkedIn.

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