Posted on | September 16, 2013 | 4 Comments
Gawker calls it “amazing.” Others call it haunting. It’s the Chipotle ‘Scarecrow’ ad (4.5 million people have viewed it and searches for “The Scarecrow” are trending big time). Take a listen and then read on:
‘The Scarecrow’ is beautifully done, a little long, but compelling. But what strikes me is the underlying cynicism of a national and wildly growing food chain trying to capture the moral high ground on “fresh” food. It becomes harder the bigger you get. But that’s just me.
So what do you think? (Especially, Lou Hoffman, who writes early and often on storytelling, and my friend John Walsh, who is another eloquent ad man and writer). Does this strain Chipotle’s credibility? (Note that this Chipotle local-farming landing page apparently hasn’t been updated in three years).