Brian Fuller's blog on the media, marketing and content creation

The art and craft of story telling

Posted on | April 11, 2013 | No Comments

Lou Hoffman is a huge story-telling bigot, and he writes often and insightfully on the blog Ishmael’s Corner. We’re the better for it because Lou teaches old schoolers about how to adapt story-telling to digital technologies today.

Marry the message to the medium and the medium to the audience. It’s pretty straight forward.

My son is studying journalism in college (I know, I know: I tried to talk him out of it!). If all goes well, he will be a part of the next generation of story-tellers, molding and shaping how we communicate as the digital age matures.

It’s going to be amazing to watch how we tell stories 10 years from now. Or maybe it won’t be much different at all?

What do you think?

Here’s a neat little story he told for a class assignment in multimedia form. He does something a lot of contemporary story tellers today (regardless of medium) don’t do, which is stay the hell out of the way of the subject.

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