Posted on | April 5, 2013 | No Comments
The long-awaited surge in digital revenues for news organizations appears unlikely to materialize, particularly for newspapers. Since 2003, total newspaper print ad revenues have fallen from $45 billion to $19 billion. At the same time, online ads grew from $1.2 to $3.3 billion.
Given the comparatively small amount of revenue being produced by news websites, there is a danger of them becoming digital sweatshops. Young journalists will be expected to simultaneously write their own pieces, edit others’ work, make complex news judgments and update web pages.
Twelve posts a day is unfair to young journalists and a business model that is unlikely to produce the next Lewis. Even a young Lewis, I suspect, would have struggled to produce a dozen meaningful posts a day.
My only quibble with this story is that the industry is not at risk of becoming a sweatshop. It is a sweatshop already for journalism jobs.