Brian Fuller's blog on the media, marketing and content creation

The art and craft of story telling

Lou Hoffman is a huge story-telling bigot, and he writes often and insightfully on the blog Ishmael’s Corner. We’re the better for it because Lou teaches old schoolers about how to adapt story-telling to digital technologies today. Marry the message to the medium and the medium to the audience. It’s pretty straight forward. My son […]

Journalism Jobs: The Digital Sweatshop

For those looking for journalism jobs, consider this from David Rohde, writing for Reuters, on the passing of New York Times columnist Anthony Lewis and the need for inspirational journalism: The long-awaited surge in digital revenues for news organizations appears unlikely to materialize, particularly for newspapers. Since 2003, total newspaper print ad revenues have fallen […]

Crowdsourcing long-form journalism

This is cool (via Joshua Gillin at Poynter): The Big Roundtable, which is more than halfway to its startup goal of $5,000only two days into its campaign, promises to provide digital distribution to story pitches that can’t find outlets via traditional print publishers. The project plans to provide 1,000-word excerpts to a committee of readers, which […]

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