Brian Fuller's blog on the media, marketing and content creation

Reading on mobile devices grows

Posted on | March 31, 2013 | No Comments

No surprise, perhaps, but we’re reading more on our mobile devices.

Ken Hess, writing on ZDNet, actually has a clever name for devices we use primarily to get information (as opposed to play games or talk):

I’ll dub it The Infoslab: A decision device. Where you get headlines, stock reports, messages and all of your valuable information in one place.

But perhaps what’s surprising, illuminated by this infographic below, is the modest adoption rates of tablet devices, which in turn cultivate modest rates of content consumption on such devices.

 

It’s early days to some degree. Would love to see a comparison of the adoption ramp between PCs back in the day and tablets today.

 

 

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