Brian Fuller's blog on the media, marketing and content creation

What it’s come to

Posted on | August 30, 2012 | No Comments

So this is what it’s come to in the era of digital newspapers. This is a shot of a newsstand containing issues of the once-competitive Santa Clara County Times and the San Jose Mercury News. Notice anything different? They’re the same front-pages, same stories, same advertisements. San Mateo County and Santa Clara County abut each other and share many things in common, but they aren’t the same demographics. Yet the , which owns both, treats the demographic exactly the same.

It doesn’t make a lot of sense to me. If you going to go down that route why don’t you kill the San Mateo County Times? Push the Mercury news the circulation a little bit farther north, change the name from San Jose Mercury News to Mercury News, and all is well.

The Mercury News app covers most of the Bay Area with its multi-titled operations from Oakland to Marin County and all the way down to San Jose. So if the print edition has any hope of survival, perhaps it’s time to become the regional newspaper competing against the pathetic San Francisco Chronicle.

20120830-113823.jpgAfter all, the Bay Area News Group has a lock on the region right now.

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