Brian Fuller's blog on the media, marketing and content creation

The world’s most dogged industry

Posted on | December 14, 2011 | No Comments

The newspaper industry is nothing if not dogged.

It’s been savaged by multiple IEDs on Evolutionary Road–the Internet, mobile phones, video, podcasts, two major recessions in 10 years–and it’s still alive.

Sure, Lee Enterprises, which owns the St. Louis Post Dispatch, filed for bankruptcy this week, but those stories seem to come less frequently these days. The industry has, after all, slimmed down significantly and is slowly but surely embracing the digital world.

One sign post on that road just now shows just how dogged the industry is: The Washington Post’s creation of The Washington Post Social Reader on Facebook has generated more than 5 million readers, according to Social Media Today. That’s what brand recognition can do for you in an era of digital realignment.

You can see more doggedness if you check out the Andrew Rossi documentary Page One, about the recently struggles and evolution of the New York Times. I mean how much more inspiring (and metaphoric) can you get when media reporter David Carr doggedly defends his profession and his paper by telling a media source who has dissed The Times to go fuck himself. “Now, please continue,” Carr adds.

Pure stones.Watch the film. It’s great and it’ll make your heart beat warmly.

In the meantime, I think of that old joke about the indefatigable dog whose owner is looking for it:

“LOST: male dog, has one eye, mangled left ear, paralyzed hind leg, crooked tail. Answers to the name, ‘Lucky’.”

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