Brian Fuller's blog on the media, marketing and content creation

Are you nuts?

Posted on | May 18, 2011 | 1 Comment

Yes. We’re driving a Chevy Volt across country, starting in July. Our YouTube video below gives you a little of the backstory. In short, we want to celebrate innovation in electronics and got a fantastic, visionary sponsor to foot the bill.

For me, this represents not only a truly epic road trip but a fantastic opportunity to conceive and create some amazing digital content and to really work the levers of social media to spread the word. In the past month or so, I’m learning the ins and outs of geotagging and using spreadsheets and Google maps to create interactive maps.

Our site at the moment is essentially a shingle, but in the next couple of months it will morph quickly into a hyper-interactive place for road-trip content, design stories and features as well as interactive games. My brother, Kirk, will be along for much of the ride, capturing, editing and posting video. My goal there is to become a master of the two-minute documentary.

The challenge is to create a compelling site but one that does an excellent job of driving our target audience back to the sponsor (Avnet Electronics Marketing) site. And it will certainly evolve as we learn what content and engagement works and what doesn’t.

Stay in touch with us here or at

Let the long strange trip begin:

You’re sick of hangin’ around and you’d like to travel;
Get tired of travelin’ and you want to settle down.
I guess they can’t revoke your soul for tryin’,
Get out of the door and light out and look all around.

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One Response to “Are you nuts?”

  1. Nerdy Neuroelectronic Neurosis | The Amp Hour
    May 30th, 2011 @ 6:28 pm

    […] Brian Fuller of EEtimes (EElife) is driving a Volt across the country! Pretty awesome gig, though we’re not sure why it’ll take 12 months. Perhaps the 90 mile range of the batteries? […]

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